Niche: Apparel & Accessories

Opportunities

• Opportunities:
• Create in-depth product review videos - to build out the blog and gain YouTube subscribers. The biggest competitor  drives their business with product videos.
• Add E-Juice and E-Cigs/Mods on the website - This is a big opportunity in Canada. The seller's main problem with expanding to e-cigs was payment processing. PayPal doesn't allow you to process e-cig payments. But there are other payment processors available that competitors are using. The vaped.ca name is broad enough to allow expansion into this new category.
• Private Label Products - Sourced via Alibaba and rebranded. This strategy relies on building connections with reviewers.
• Expand to Europe - The seller has a dropship supplier that will be shared with the buyer who carries the majority of the inventory.
• Display Advertisements - There are some ad platforms like Mantis which would allow the business to advertise to the target market.
• Paid Advertising on Bing - Although Google is very strict, Bing may allow vaped.ca to advertise.
• Wholesale Vaporizers - The seller receives regular inquiries from small shops looking for a wholesaler. While this a big opportunity, it requires significant capital to start. Buying vaporizers in bulk direct from the manufacturers will also drop the cost of goods which would make the business more profitable.
• Risks:
• 1) There's a possibility PayPal becomes more strict on businesses selling vaporizers. Although this is unlikely, it can be mitigated by finding another payment processor and accepting credit cards directly.
• 2) Regulation implemented by Health Canada on vaporizers. This is unlikely as well but a risk nonetheless.

Work & Skills Required

• Orders are managed by a fulfillment center. The seller spends about 1 hour per day managing the site. Daily tasks include:
• -Answering customer emails and any queries the Livechat operators can't answer
• -Ordering inventory from suppliers
• -Managing orders through the fulfillment center
• There are very few skills required other than good customer service.

Seller Support Includes

30 days of email support and 3 hours of phone calls. Additional support may be available if needed.

Reason for Sale

Seller is raising funds to invest into a new business.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .ca

Platform: Shopify