Create in-depth product review videos - to build out the blog and gain YouTube subscribers. The biggest competitor drives their business with product videos.
Add E-Juice and E-Cigs/Mods on the website - This is a big opportunity in Canada. The seller's main problem with expanding to e-cigs was payment processing. PayPal doesn't allow you to process e-cig payments. But there are other payment processors available that competitors are using. The vaped.ca name is broad enough to allow expansion into this new category.
Private Label Products - Sourced via Alibaba and rebranded. This strategy relies on building connections with reviewers.
Expand to Europe - The seller has a dropship supplier that will be shared with the buyer who carries the majority of the inventory.
Display Advertisements - There are some ad platforms like Mantis which would allow the business to advertise to the target market.
Paid Advertising on Bing - Although Google is very strict, Bing may allow vaped.ca to advertise.
Wholesale Vaporizers - The seller receives regular inquiries from small shops looking for a wholesaler. While this a big opportunity, it requires significant capital to start. Buying vaporizers in bulk direct from the manufacturers will also drop the cost of goods which would make the business more profitable.
1) There's a possibility PayPal becomes more strict on businesses selling vaporizers. Although this is unlikely, it can be mitigated by finding another payment processor and accepting credit cards directly.
2) Regulation implemented by Health Canada on vaporizers. This is unlikely as well but a risk nonetheless.
Work & Skills Required
Orders are managed by a fulfillment center. The seller spends about 1 hour per day managing the site. Daily tasks include:
-Answering customer emails and any queries the Livechat operators can't answer
-Ordering inventory from suppliers
-Managing orders through the fulfillment center
There are very few skills required other than good customer service.
Seller Support Includes
30 days of email support and 3 hours of phone calls. Additional support may be available if needed.
Reason for Sale
Seller is raising funds to invest into a new business.