Empire Flippers Valuation Tool Snippet

This is the Empire Flippers embeddable “Valuation Tool Snippet”. Give it a try below and then read on to see how easy it is to embed on your own website just by copy+pasting a snippet of HTML into your website’s source code!


The most important piece of information a prospective seller might want to know is the value of their online business.

Especially for first-time sellers, there is a lot of ambiguity and lack of knowledge about how their business might be valued on the open market. Some sellers might have unrealistically high expectations (100x monthly profits) while others might even underestimate what their business might be worth (“You mean I can actually sell my hobby website for $X00,000?!”).

With the Empire Flippers Valuation Tool we provide clarity in this situation with a best-in-class automated valuation based on real-world closed deals on our marketplace. In our online tool we use as many as 10+ different data points to generate a valuation pinpointed to a +/- 15% range using our proprietary valuation algorithm and data set of deals sold on the Empire Flippers Marketplace (especially focusing on deals sold in the last 6 months to accurately account for changing market conditions).

Now with the Valuation Tool Snippet, we are opening up this technology to our Referral Partners (& others) for usage on their own websites, apps and more.

If you regularly deal with online business owners, you can now provide them with on-demand valuations for their business, spiking their interest in Empire Flippers before then linking them over using your referral link.

Quick Note

Not an EF Referral Partner?

Even if you aren’t a Referral Partner you can still use the Valuation Tool Snippet. That said, we highly recommend applying to be an Empire Flippers Referral Partner where you can then earn commission for any new users you send to our Platform who end up buying or selling a Listing.

To learn more & apply for the Referral Program please click here and complete the short 5-minute application. Be sure to mention in your application that you are interested in using the Valuation Tool Snippet along with your proposed use-case.

Our referral partners have collectively made over USD in referral payouts since launch in 2022 and we are actively expanding the program to new partners in 2024.

Overview

Easily embed the Empire Flippers Valuation Tool on your website with our snippet. It allows users to input business data and calculate its valuation. This guide explains how to integrate the snippet in different modes and customize it to suit your needs.

Quick Start

To embed the Valuation Tool, copy the following snippet into your website and replace “YOUR_REFERRAL_CODE” with your referral code:

<div id="ef-vt-embed"></div>
<script 
  src="https://vt-snippet.empireflippers.com/snippet-v2.1.js" 
  data-referral-code="YOUR_REFERRAL_CODE"
  data-style-url="https://vt-snippet.empireflippers.com/default-v2.css"
></script>

By default the snippet uses the “auto mode”. This will cause the snippet to display fields relevant to the selected business monetization model just like the web version of the Empire Flippers Valuation Tool does.

If you would like to limit the monetizations the user can select, you can add the following configuration. Please refer to the Available Fields section of this document to see which monetizations are supported.

<div id="ef-vt-embed"></div>
<script>
  window.efVtConfig = {
    fields: "auto",
    monetizations: ["Amazon FBA", "eCommerce"]
  }
</script>
<script 
  src="https://vt-snippet.empireflippers.com/snippet-v2.1.js" 
  data-referral-code="YOUR_REFERRAL_CODE"
  data-style-url="https://vt-snippet.empireflippers.com/default-v2.css"
</script>

You can control where the snippet is displayed by adding the data-target attribute to the script tag and setting it to the ID of the element where you want the snippet to appear. By default the element with the ef-vt-embed ID will be used.

Custom mode

Custom mode allows you to specify exactly which fields to show. You can disable certain fields and set default values. Additionally, you can customize the logo displayed on the snippet.

If your audience only consists of Amazon FBA business owners you might want to lock the snippet to only allow the Amazon FBA monetization with specific relevant fields:

<div id="ef-vt-embed"></div>
<script>
  window.efVtConfig = {
    fields: [
      { name: "monetization", defaultValue: "Amazon FBA", disabled: true },
      { name: "average_monthly_net_profit" },
      { name: "business_created_at" },
      { name: "number_of_products" }
    ],
    logo: "https://vt-snippet.empireflippers.com/custom-logo.png",
  }
</script>
<script 
  src="https://vt-snippet.empireflippers.com/snippet-v2.1.js" 
  data-referral-code="YOUR_REFERRAL_CODE"
  data-style-url="https://vt-snippet.empireflippers.com/default-v2.css"
></script>

The above example also shows how to override the logo image in case you want to combine your company’s logo with Empire Flippers. However, please do retain the Empire Flippers logo as part of your logo image so users understand that the Valuation Tool is powered by Empire Flippers data.

Available Fields

You can use the below fields in custom mode. Note that most questions only apply to certain monetizations.

Field Name Description
monetization Please select your main monetization below
hours_worked_per_week How many hours per week do you work on your business?
business_created_at When did you start your company?
first_subscriber_at Please enter the date you received your first subscriber
mrr_now MRR – Present Date
mrr_3_months_ago MRR – 3 months ago
mrr_12_months_ago MRR – 12 months ago
average_monthly_net_profit_3_months Average Monthly Net Profit (Last 3 months)
average_monthly_net_profit_6_months Average Monthly Net Profit (Last 6 months)
average_monthly_net_profit Average Monthly Net Profit (Last 12 months)
average_monthly_gross_revenue The average of sales (Last 12 months)
average_monthly_churn_percent Please enter your average monthly churn %
unique_users On average, how many unique monthly visitors do you have?
email_subscribers How many email subscribers do you have?
number_of_revenue_channels How many unique revenue channels do you have?
social_media_followers How many social media followers do you have?
has_team Is this business mostly operated/built by yourself or is there a development/support team in place?
active_customers How many active customers do you have?
number_of_downloads How many downloads do you have?
number_of_paid_subscribers How many paid subscribers do you have?
number_of_products How many products do you have?
saas_model How does your business receive recurring revenue?
revenue_diversity What % of overall revenue do your top 3 biggest clients typically contribute?
recurring_revenue Do your clients pay you one-time or on a recurring basis?
client_acquisition Does the business acquire new clients without the owner’s involvement?

Applicable Questions per-Monetization:

  • Affiliate
    • social_media_followers
    • unique_visitors
    • email_subs
    • revenue_channels
  • Agency
    • average_monthly_gross_revenue
    • revenue_diversity
    • recurring_revenue
    • client_acquisition
  • Amazon Associates
    • social_media_followers
    • unique_visitors
    • email_subs
    • revenue_channels
  • Amazon FBA
    • products
  • Amazon FBM
    • products
  • Amazon KDP
    • products
  • Amazon Merch
    • number_of_products
  • Application
    • social_media_followers
    • number_of_downloads
  • Digital Product
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_products
  • Display Advertising
    • site_age_years
    • net_profit_average
    • social_media_followers
    • unique_visitors
    • email_subs
    • revenue_channels
  • DropShipping
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_products
  • eCommerce
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_products
  • Info Product
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_products
    • number_of_revenue_channels
  • Lead Gen
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_revenue_channels
  • SaaS
    • first_subscriber_at
    • hours_worked_per_week
    • mrr_now
    • mrr_3_months_ago
    • mrr_12_months_ago
    • average_monthly_net_profit_3_months
    • average_monthly_net_profit_6_months
    • average_monthly_churn_percent
    • has_team
  • Service
    • social_media_followers
    • unique_users
    • email_subscribers
    • active_customers
  • Subscription
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_paid_subscribers
    • saas_model
  • Subscription-Box
    • social_media_followers
    • unique_users
    • email_subscribers
    • number_of_paid_subscribers
    • saas_model
  • Youtube
    • social_media_followers
    • unique_visitors
    • email_subscribers
    • number_of_revenue_channels

Contact

For questions, bug reports or requests for additional information, please email the Director of Engineering, Ben Gelsey at beng@empireflippers.com.

For immediate assistance, please email support@empireflippers.com.