How to Build a Podcast That Actually Helps Your Business With Jim Barton [Ep.221]

Starting a podcast is easy. Building one that actually helps your business is a different story.

In this episode of The Opportunity Podcast, Greg sits down with Jim Barton, founder of Growth Podcasting, to break down what founders should really expect from podcasting.

Jim explains why podcasts are often better at building trust than generating traffic, and how businesses can use them to warm up prospects, support sales conversations, and build relationships with potential clients and partners.

They also get into one of the biggest questions facing podcasters today: should your podcast be on YouTube? Jim explains why simply uploading an interview to YouTube isn’t enough, and what you need to change if you want to compete for YouTube’s audience.

Jim shares practical advice for getting started without expensive equipment or a complicated production setup, as well as what makes a good episode, how much preparation you really need, and where AI can help without taking the human element out of the content.

If you’re considering starting a podcast for your business, or already have one that isn’t getting the results you want, this episode is packed with practical advice to help you rethink your approach.

Listen to The Opportunity Podcast Episode #221

Topics Discussed in this episode:

• 02:49 – Why Jim is so bullish on podcasting
• 09:11 – Should you start a podcast for your business?
• 14:54 – How to use your podcast to hit your business goals
• 17:37 – The pros and cons of publishing your podcast on YouTube
• 23:14 – How much production value you need if you’re just getting started
• 26:43 – Are podcasts a suitable option for all businesses?
• 32:26 – How to get people to discover your podcast
• 40:59 – The prep that goes into making a good podcast episode
• 44:12 – What separates a bad podcast episode from a good one?

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    • Growth Podcasting

Sit back, grab a coffee, and learn how to get the most out of your business podcast.