EFP 51: 7 Action Items For New Entrepreneurs
June 13th, 2013 by Justin Cooke
Being a new entrepreneur probably isn’t as scary as having all of the US intelligence agencies after you, but it still can be rough. Dealing with picking a market, defining your offer, and self-doubt are just a few of the issues that can weigh you down. In this episode, Joe and I wanted to break [...]
Our Monthly Income Report – May 2013
June 11th, 2013 by Justin Cooke
Welcome to our May 2013 monthly business and income report! We’re following up on our April income report with what is (to date) our highest-grossing report ever! There are a several reasons for this which we’ll share in detail below. We love hearing about how much these reports inspire and encourage you to continue to build and [...]
EFP 50: Personal Business Philosophy And Goals
June 6th, 2013 by Justin Cooke
Wowza…we’ve shipped 50 episodes! Joe and I wanted to sit down and get a bit more personal in this episode, discussing some of the differences we have when it comes to our business philosophy relating to risk, strengths/weaknesses, and work/life balance. Each one of the points we address in this show have (at one time [...]
EFP 49: The Traveling Lifestyle Business Entrepreneur
May 30th, 2013 by Justin Cooke
Building a business and travelling the world – can you really do both? In episode 49, Joe and I sit down with Cody McKibben from ThrillingHeroics.com to get down and dirty behind the scenes with lifestyle businesses. We dig into some of the pros and cons when it comes to setting up a home base, [...]
EFP 48: 8 Characteristics Of A High-Impact Outsourcing Relationship
May 23rd, 2013 by Justin Cooke
1. Wonderfully Successful 2. Horrible Nightmare When talking to business owners about outsourcing, we’ll inevitably hear a story describing one (or both) of those scenarios. Why are the experiences had so vastly different? Joe and I have been on both sides of the fence, both as an outsourcing provider and a customer. We wanted to [...]
Bootstrapping & Documentaries: Avoiding The Dark Side
May 21st, 2013 by Justin Cooke
There’s something about documentary film as an art form that’s fascinating. I was thinking about this recently – we can draw some clear parallels between bootstrapped entrepreneurs and documentary film makers that may help all of us perfect our craft. I’ve always watched documentaries but, in recent months, I’ve devoured most of the VICE documentaries [...]
EFP 47: 8 Strategies To Bake Engagement Into Your Business
May 16th, 2013 by Justin Cooke
Joe and I have both spent quite a bit of time in recent weeks talking to other entrepreneurs and business owners. A common theme seemed to be a struggle when it comes to building buzz and engagement with prospects and customers. While we’re not experts at brand engagement, we wanted to sit down and share [...]
Our Monthly Income Report – April 2013
May 13th, 2013 by Justin Cooke
Welcome to our April 2013 monthly business and income report! While our last report was a quarterly report (focusing on Jan – Mar details) your overwhelming requests to go back to a monthly schedule have us back to reporting monthly status updates. :-) We love hearing about how much these reports inspire and encourage you [...]
EFP: 46 – Building Bad-Ass Business Systems With James Schramko
May 10th, 2013 by Justin Cooke
Having moving pieces and keeping those pieces in check is a key differentiator between having a real business and being self-employed. Joe and I talk about our business systems quite often, but today we wanted to sit down with someone we know runs a well-oiled machine. We invited James Schramko on the show to discuss [...]
IntelliTheme: Behind The Scenes On A $50K Launch
May 2nd, 2013 by Justin Cooke
Joe and I recently went through a full-on launch of IntelliTheme that included hundreds of thousands of emails going out, more than 1,000 sales, and nearly $50K in gross revenue in one week. It’s been an amazing experience and now that it’s over, I’d like to share with you a behind-the-scenes look at exactly how [...]





