Niche: Art, Hobbies

Listing Details

This listing is for a display advertising and digital product business created in June 2020 in the handicrafts instruction and tutorials niche. This WordPress site offers an extensive range of original Japanese-inspired patterns and designs encompassing various themes such as animals, dolls, and seasonal decorations, catering to a loyal audience ranging from beginners to experienced crafters. The site has experienced strong year-over-year income and traffic growth, supported by a robust social media presence and high-quality, original content.

The website primarily earns through display ads, which account for 80% of its revenue, supplemented by sales of digital products, brand sponsorships, affiliate partnerships, and a YouTube channel. Traffic sources are equally well-distributed, with 71% coming from organic search, 16% from direct visits, and 9% via social media. The operation of the business is highly passive, requiring about 5 hours of the owner's time per week, with the majority of routine tasks delegated to two content writers and two virtual assistants.

*Some digital product sales are conducted through Etsy. Etsy forbids account transfers as part of their Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an Etsy account closure or other penalty from Etsy. Traffic to Etsy product pages are largely driven by the website, which could be switched to another alternate digital product sale platform if necessary. More information on this can be provided by the seller.

*Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.