Beauty
Beauty
Business Started
1st of October, 2020
(3 years 6 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Ecommerce accounts (Shopify)
- Contractor introductions
- Supplier introductions
- Trademark
- Email list (8,500 subscribers)
- Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest, TikTok)
- *Inventory is not normally included in the list price, further details can be provided to verified buyers.
Listing Details
Launched in October 2020, this e-commerce business operates within the beauty niche, focusing specifically on nail polish products. It has carved out a dedicated customer base, as evidenced by its 22% returning customer rate and impressive year-over-year revenue growth of 37%. Key strengths of the business include healthy net profit margins of 28% and efficient marketing with a low Total Advertising Cost of Sales (TACoS) of 10%, reflecting targeted and effective promotional strategies. Additionally, a freelancer handles social media and custom emails, further enhancing the business's reach and customer engagement.
The supply chain of this e-commerce business includes one main product supplier based in the USA, which provides the nail polish, and two other suppliers for packaging materials located in China and Germany. Inventory management is straightforward, with the seller storing products at home, which minimizes storage costs and simplifies logistics. The seller spends 5-10 hours per week on the business fulfilling orders and email marketing. The business utilizes Google Ads for paid traffic and affiliate marketing.
*COGS are calculated as 25% of revenue, further details can be provided upon request
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
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Verified Sellers & Vetted Data
All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Launching new polish colours
- Selling internationally
- Improving inventory management
- Increasing/Improving PPC campaigns
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
Work & Skills Required
- Performing inventory management
- Running PPC campaigns
- Fulfilling orders
- Performing Email marketing
Seller Support Includes
The Seller is willing to offer 6 months of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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