Niche: Entertainment

Listing Details

This listing is for an advertising business created in March 2000 in the events niche. The WordPress site lists children’s activities for the community in a specific US city. The business earns revenue via ads purchased by local businesses. The business has a strong email and social media following and requires minimal work from the Seller.

The primary source of traffic is organic through Google, with direct traffic accounting for about a third. There is an email list of 7k subscribers monetized with ads placed in a weekly newsletter and dedicated email blasts. There is a Facebook page with 23k followers, Twitter with 4.9k, and Instagram with 1k. The Facebook page is a good source of traffic and revenue.

The Seller spends 3 to 5 hours per week on this business managing the team and performing monthly bookkeeping. There is a local “community manager” in the specific city responsible for sourcing new advertising and running social media. A remote site manager oversees content creation and advertisement rotation on the site. Finally, two remote contractors do the calendar research. None of the employees are aware of the sale, though the Seller expects the two remote contractors to continue working with the Buyer.

* We’ve decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

* The Seller purchased a new domain in May 2018. After building a new site on it, they redirected all traffic to this new domain. Both domains and sites are included in the sale.