Niche: News & Education

Listing Details

This listing is for an info product business created in July 2008 in the education niche. The custom built site features study aids for a military exam. The site earns revenue from membership fees which give access to forums, questions, and practice exams. This business has a great site age, impressive session duration, low bounce rate, consistent earnings, and requires minimal work from the Seller.

The primary source of traffic is organic from Google. Word of mouth is also a powerful traffic source for this business. There are three pricing options for membership that relate to the duration: one month, three months, or twelve months. Customers only buy the service for as long as they need to study so the model is not really ‘MRR’ or Monthly Recurring Revenue. This said, this customer base is required to renew one of the licenses they are studying for, every few years, which leads to repeat business.

The site also brings in a small revenue from Adsense, with ads only shown to non-paying site users, who have free daily usage. There is a second related website with affiliate links in place that will be included in the sale. So far the income has been insignificant, but this is an opportunity for the Buyer to explore. There is also an email list of around 24,000 users which has not been monetized — another opportunity for the Buyer.

The Seller has already begun making some improvements to the website to make it more user-friendly and mobile-friendly. They’ve also collected a list of schools in the niche to contact and promote the business. In addition, the Seller has started creating an info product to market to the large contact list. These are all moves that aren’t yet reflected in revenue, but will surely have a positive effect.

*The business has also used a .net domain under the same branding for email. Some emails still run through the .net domain but the .net site 301 redirects to the .com.