Niche: Sports

Listing Details

Launched in 2018, this subscription-based website operates within the football/soccer niche. Content includes in-depth player analysis, recruitment analysis, match analysis, and training analysis. The site offers both monthly and yearly memberships, catering to a diverse audience ranging from avid football fans to industry professionals seeking detailed insights into player performances and team strategies. Currently, the site maintains a robust subscriber base of 1,254 active members and enhances its value proposition by adding 15 new pieces of content each week, crafted by skilled freelance writers. A significant asset of the business is its email list of 20,000 subscribers, which serves as a vital marketing tool and communication channel to engage and retain users.

The business generates 69% of its revenue from subscriptions with the remaining 31% of income coming from sponsored posts and banners. Traffic acquisition is impressively organic, with 55.3% coming from organic search, underscoring the site’s SEO effectiveness and high-quality content. Additionally, 22.88% of traffic is direct and 13.68% is from organic social media. The leading traffic countries include Great Britain, the United States, and Turkey, indicating a broad international appeal and engagement across different regions. With a Lifetime Value (LTV) of €92.97 per subscriber, the site demonstrates a successful monetization strategy and a sustainable business model in the competitive sports analysis market.

*The Buyer will be required to have a legal entity in the country where the Stripe account is located to purchase the business.

*Non-compete will need to be discussed before finalizing a deal. Please refer to the Assets Included doc for details.