Niche: Supplements, Culinary, Health & Fitness

Listing Details

This listing is for an established Amazon FBA business founded in October 2019, operating in the Functional Wellness, Nutritional Supplements, and Superfoods categories. The trademarked and Amazon Brand Registered brand specializes in adaptogenic mushroom blends, superfood powders, functional coffee and tea alternatives, and wellness gummies.

With nearly seven years of operating history, the brand has accumulated over 6,000 customer reviews, with ratings of 4.3 stars or higher across its established product listings. The business benefits from exceptional gross product margins of approximately 80–85%, strong customer loyalty, and recurring revenue, with approximately 40% of recent Amazon sales generated through Subscribe & Save.

The business has recently adopted a more profitability-focused advertising strategy, intentionally reducing PPC expenditure by approximately 75% year over year to prioritize cash flow and advertising efficiency. This approach has moderated sales volume while maintaining an established customer base, presenting an opportunity for a new owner to strategically increase advertising investment and pursue renewed growth.

The Amazon seller account has never experienced an account-level suspension throughout its operating history.

The Seller dedicates approximately 10 hours per week to the business, primarily overseeing inventory, performance, and strategic decisions, with contractors engaged as needed. Amazon generates approximately 95% of sales, while Shopify remains an underdeveloped growth channel. The brand also maintains Instagram and TikTok accounts with a combined audience of over 22,000 followers, offering additional opportunities for organic marketing and direct-to-consumer expansion.

The Seller will provide a structured handover covering Amazon operations, supplier relationships, advertising strategy, and existing processes, along with 30 days of post-sale email and call support.

With established brand recognition, strong product margins, recurring customer demand, and a diversified functional wellness portfolio, the business represents an attractive acquisition opportunity for a Buyer seeking to build upon an existing Amazon business through disciplined advertising investment, direct-to-consumer expansion, new product launches, and wholesale or retail partnerships.

Disclaimers

Inventory is not normally included in the list price; further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer.