Personal Care, Lifestyle, Medical
Personal Care, Lifestyle, Medical
First Made Money
1st of October, 2020
(5 years 9 months old)
Assets Included in the Sale
- Primary Domain
- Secondary Domains
- Additional Domain/Website
- Amazon Associates Account
- Amazon Influencer Account
- Affiliate Accounts
- Email Marketing Software
- Email List
- All Images & Copy Materials
- SOPs
- Software Tools
- Proprietary Industry Contacts/Workflows
Listing Details
This listing is for an established digital publishing company operating two websites with a primary focus on the women's health and wellness space, and a secondary property focused on mental health. There are hundreds of medically reviewed articles, a long-running community forum (Dating back to 2007 with over 15,000 user generated posts!), and an experienced contributor network. Revenue is generated through a diversified mix of affiliate partnerships, Amazon Influencer income, sponsorships, and advertising.
Traffic is driven primarily by organic search, supported by a strong backlink profile, high domain authority, and content that has earned citations from major publications. The business has invested heavily in editorial quality, with medically reviewed content, detailed review processes, and established operating procedures that create meaningful barriers to entry. In addition to its websites, the business owns audience assets including an email database, social media accounts, YouTube channels, and Amazon Influencer content, providing multiple touchpoints for future growth.
Notably - the primary domain in this two site package shows history back to 1996 in the wayback machine.
Earnings
Site Traffic
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- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding into untapped categories and women’s health editorial hubs
- Scaling multi-layer paid partnerships, reviews, backlinks, PR, and hybrid affiliate campaigns
- Repurposing existing reviews and videos into short-form social content across Instagram and TikTok
- Monetizing Reddit strategically to drive traffic, backlinks, authority signals, and brand visibility
- Reviving Amazon Influencer storefronts and video content to diversify affiliate revenue streams
- Deploying selective paid traffic toward high-margin, high-conversion products for stronger ROI
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
Work & Skills Required
- Managing inbound partnership and sponsorship enquiries
- Overseeing the editorial process
Seller Support Includes
The seller is willing to offer 30 days of hands-on transition support, followed by an additional 90 days of availability for one-off questions or issues as they arise. The seller wants to ensure the site and existing partner relationships are well supported during the transition.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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