Home, Culinary
Home, Culinary
First Made Money
16th of August, 2021
(4 years 10 months old)
Assets Included in the Sale
- Primary Domain
- Branded Emails (...@domain.com)
- Branded Email 2
- Raptive
- Amazon Associates
- VA
- Photographer Contacts
- Copyright
- Email Marketing Software
- Email List
- All Images & Copy Materials
- SOPs
- Canva
- Wordpress Premium Plugins
Listing Details
This online business specializes in healthy, family-friendly recipes that cater to a diverse and loyal audience. The main focus is display ads - making site pageviews / site visitors the main driver of revenue. Secondary revenue can be earned from Amazon Associates and a newly launched paid membership program. The site saw significant traffic growth during the Web Stories wave in 2023, showcasing its ability to attract a substantial audience. Despite facing challenges from search engine updates, the business has maintained profitability with established systems and a competent team in place, ensuring a seamless transition for any new owner.
The business boasts a robust social media presence with a primary focus on Pinterest, driving substantial evergreen traffic, alongside active engagements on Facebook and Instagram. These platforms, combined with a strong email marketing strategy continuously drive repeat traffic and engage the community around seasonal content and new recipes.
Disclaimer:
Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding short-form social media content across Instagram, TikTok, Pinterest, and YouTube Shorts
- Growing the email list with lead magnets, guides, and stronger product promotions
- Promoting the membership with exclusive meal plans, printables, and premium content
- Launching more digital products like eBooks, meal plans, printables, and cooking guides
- Pursuing sponsored partnerships with food and kitchen brands for recipes and campaigns
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
- Google updates to ranking factors may influence future traffic performance.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Work & Skills Required
- Developing recipes and producing food photography
- Reviewing, final-checking, and publishing content
- Managing the editorial calendar and planning upcoming content
- Overseeing the team and assigning tasks through Trello
- Writing and scheduling the Flodesk email newsletter
- Monitoring analytics, ad and affiliate performance, and updating older articles and content strategy
Seller Support Includes
The seller is willing to offer 60 days of post-sale support via email and scheduled phone/video calls, as reasonably needed, to ensure a smooth transition. This includes guidance on day-to-day operations, workflows, content production and publishing, Pinterest strategy, and account transfers, as well as assistance transferring the website, documentation, SOPs, branding assets, business accounts, and introductions to the current VA and prior photographers if desired.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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