Niche: News & Education, Information, Survival & Security

Listing Details

Established in October 2021, this business provides educational resources and support tools designed for individuals preparing for professional advancement and qualification exams within a specific security-related field. The main Kajabi-based website offers comprehensive study materials and guidance, available as digital products and courses offered through one-time purchases or recurring subscriptions. Secondary WordPress sites complement the main platform by focusing on performance benchmarks and community support, monetized primarily through display advertising. Together, these channels create a diversified revenue mix, with one-time digital purchases accounting for approximately 56% of revenue, subscriptions contributing 34%, and the remainder generated from display ads. The business has served around 3,500 paying customers and currently maintains approximately 90 active subscribers.

The business is highly passive, with the Seller dedicating about one hour per week to operations, primarily reviewing performance metrics, performing light maintenance, and handling occasional customer inquiries. Most customer acquisition occurs organically through search and social media, supplemented by occasional marketing campaigns.

*Mediavine requires a minimum of 50,000 sessions per month to be accepted into its program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects the application, the Buyer can move forward with a different ad network.

** Some products feature the personal likeness of the Seller. The Seller is comfortable with the Buyer continuing to use the likeness and name of the Seller for a period of time following the Sale. Please contact the Seller to discuss further.