Niche: Home

Listing Details

This listing is for a display advertising and Amazon Associates business created in July 2019 in the home niche. The DR32 WordPress site features informational articles, infographics, and local business information on pest management. The site has a strong backlink profile with links from sites including AAA, Martha Stewart, Wikihow, The Sun, Express, and Homes & Gardens. The site has a consistent history of ranking highly for competitive keywords, has good traffic spread, and thanks to the help of a team of writers, editors, and designers it requires minimal time to maintain.

The business earns from Mediavine (87.59%), Amazon Associates (11.91%), and Lead gen (0.50%).

Traffic comes from organic search (91.55%), direct (7.54%), and social (0.56%). The top 3 countries driving this traffic are the US (70.22%), the UK (9.19%), and CA (9.16%). The top-three traffic pages drive no more than 19% of total site traffic.

A team of writers, editors, and graphic designers assist in the operation of the business. Some of the employees may be willing to continue with the Buyer after the sale. Further details can be provided upon request.

*A Buyer will need to repurchase all stock photo licenses, though a small portion of the stock photo licenses may transfer. The Seller can potentially provide a link to all photos used in articles on the site with links to license them, but it is up to the Buyer to make sure they are correct. Further details can be provided to Buyers who schedule a call with the Seller.

**The drop in traffic in January isn't solely related to the seasonality of the site. Further details can be provided by the Seller upon request.

***The Seller owns another site in a shouldering niche to the one for sale. The Seller is open to discussing a specific non-compete agreement around keywords/search terms with a Buyer.

****Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal during these months. After December 31st, 2022, commission rates have returned to their normal fee schedule.

*****This site is currently approved for Mediavine Pro which guarantees a higher revenue share (85%). The seller believes that a new owner would likely get accepted onto the Mediavine Pro program.