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Occasions & Gifts, Office Supply, Equipment, Hobbies

#65838
For Sale
Verified

Occasions & Gifts, Office Supply, Equipment, Hobbies

Amazon FBA
Listing Price $2,005,220
Monthly Multiple 47x
Pricing Periods 12 Months
SKUs 10
Brand Registry Yes
Avg. Monthly Profit $42,664
Avg. Monthly Revenue $169,352
Profit Margin 25%

Business Started

30th of July, 2018
(4 years 6 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Additional domain
  • Amazon Seller Central account with 2 storefronts and 10 SKUs
  • Supplier relationships
  • Shopify account
  • Walmart account
  • Social media accounts (Facebook, Instagram, YouTube)
  • 7 trademarks
  • Email list (946 subscribers)
  • SOPs
  • Brand assets
  • *Inventory isn't usually included in the list price. Further details can be provided upon request
Listing Details

This listing is for an Amazon FBA business created in July 2018 in the occasions & gifts, office supply, and equipment niches. The 2-brand business features an Amazon Seller Central account that is registered with Amazon Brand Registry selling gifts for occasions throughout the year and a product used in laboratories and by hobbyists. Included in the sale are 10 SKUs, the seller has taken care to ensure all products are high quality, resulting in a high average rating of 4.7 stars. This business is not seasonal, as revenue is spread evenly throughout the year. The business has experienced 98% year-over-year growth, has strong profit margins and a low return rate, and it requires minimal effort from the Seller to maintain.

The business earns through Amazon FBA (99%) and through Shopify (1%) where orders are also auto-fulfilled by Amazon.

The business features 2 brands with 7 trademarks. One brand takes extremely low effort from the Seller to run and continuously earns 20% of revenue with margins above 30%. The Seller calls this the “blue-chip” brand because it has consistently provided a steady flow of profit. The other brand has experienced large YOY growth and is poised for much larger expansion. All the items sold by this brand are proprietary.

The Seller has a pipeline of new products to launch, as well as details regarding several other areas to grow the business.

The business is run by a husband-and-wife team without the need for employees or VAs. There is very little customer support required with an average of 1-2 customers needing assistance per week. The main supplier is in China and handles most of the supply chain and sourcing tasks. This supplier coordinates with other suppliers, handles bundling/assembly, and manages freight forwarding to the United States. Products are shipped to a 3PL in the US where inventory is dripped into Amazon as needed. The Seller spends very little time on sourcing and inventory management.

Earnings
Gross Revenue
Net Profit
Last Month
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12 Months
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Site Traffic
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Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Product line expansion
  • Sell individual gifts
  • Offer subscription boxes
  • Expand to other markets/countries: specifically UK, EU, CA, and MX
  • Expand to Walmart
  • Utilize social media, FB, Instagram, TikTok & influencers to help drive sales
  • Continue to grow and better leverage the existing customer list
  • Improve PPC
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS)
  • Terms of service changes could lead to closed accounts.
Work & Skills Required
  • Submit purchase orders to suppliers (a few times per year)
  • Review inventory and communicate with 3PL to ship inventory into Amazon (every couple weeks)
  • Review PPC (twice per week)
  • Accounting/Update P&L spreadsheet (once a month)
  • Launch new products
Seller Support Includes

The Seller is willing to offer 60 days of support to ensure a smooth transition for the Buyer. After 60 days, the Seller is willing to provide consulting services if needed. The Seller is also willing to assist with new product design.

Reason for Sale

The Seller would like to focus on other projects.

Other Information

Work Required Per Week: 6 Hours

Private Blog Network (PBN): No

Domain Type: .us, .com

Platform: Amazon FBA, Shopify, Other

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