Niche: Sports

Listing Details

This listing is for an Amazon Associates, affiliate, and display advertising business created in February 2019 in the sports niche. The 2 WordPress site package features informational posts on a specific sport and its associated products. The DR30 and DR25 sites require minimal effort from the Seller to maintain.

The business earns its income through Amazon Associates (63.62%%) affiliate links (31.37%), and display advertising (5.47%). The top three traffic channels include organic search (92.82%), direct (6.49%), and referral (0.5%). The top three countries driving traffic are the US (56.36%), the Philippines (5.66%), and Canada (5.65%). The top three pages on the site make up 10.49%, 6.24%, and 6.15% of the site’s total views respectively.

All of the content has been written by external writers. The writers are not aware of the sale of the site, but will likely be willing to continue working with the Buyer. The writers spend the majority of their time updating and optimizing previously published content, with 3-5 new articles published to one site per month while no new content is currently being added to the second site.

The business experiences some seasonality favoring November and December.

*Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. Please ask the Seller for more details.

*The Seller mentioned the website lost rankings for a main keyword due to a shift in keyword intent made by Google where Google began favoring e-commerce sites on page one and shopping carts on mobile.

*There are two notable sharp increases and decreases in the Analytics pageviews during 2022. The Seller mentioned “The big dip showing no traffic was due to migrating to GA4 but accidentally removing the legacy GA tag.” and “The spikes are attributable to [related sporting events] during that time.”

*There are backlinks from other sites in the Seller’s portfolio that will not stay in place after the event of a sale. More detail can be provided by the Seller.