Niche: Personal Care, Information, Beauty

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in December 2020 in the personal care, information, and beauty niches. The WordPress site features informational articles, guides, and product reviews about hair care. The DR54 site has experienced strong growth in traffic over the past 12 months, features over 1,000 well-written articles, and has an excellent backlink profile, aided by the domain going viral in 2020. There is a good diversification of traffic across the site, with no page making up more than 4% of traffic over the last 12 months.

The business earns its income through display ads (87.77%), affiliate links (6.59%), and Amazon Associates (5.64%). The top three traffic channels include organic search (79.62%), direct (19.37%), and referral (0.73%). The top three countries driving traffic are the US (70.39%), the UK (5.52%), and India (4.01%). The top three pages on the site make up less than 11% of the site’s total views.

Most of the content has been written by a hair care expert who writes high-quality articles on a per-project basis. The rest of the content was outsourced to external writers. The business also employs a freelance graphic designer who also does some virtual assistant tasks. A minimum of five articles are added to the site per week.

A second, smaller site is included as an asset in this sale. Although not directly tied to the site for sale, the secondary site operates in the same niche, so the seller is happy to include it to avoid any non-compete issues.

*This business benefits from a loyalty bonus on Mediavine. The new owner of the site will not be eligible for the loyalty bonus until after owning the site for one year. The loyalty bonus has been deducted from the expenses in the P&L. Further information can be requested directly from the seller.

**Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. Please ask the seller for more details.