Apparel & Accessories, Home, Kitchenware, Occasions & Gifts
Apparel & Accessories, Home, Kitchenware, Occasions & Gifts
Business Started
1st of May, 2020
(3 years 1 month old)
Assets Included in the Sale
- Domain and all site content/files
- Contractor Relationships
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, TikTok, Youtube,)
- Trademarks
- Email list (55,000 subscribers)
Listing Details
This listing is for an eCommerce and Print on Demand business created in May 2020 in the apparel & accessories, home, kitchenware, and occasions & gifts niches. The Shopify store features apparel, kitchenware, and gift items aimed at British patriots, UK forces veterans, and a much broader audience with an interest in general humor, film & TV, romance, sport, and retirement gifts. The business has healthy net profit margins, includes an email list of 55k subscribers, and requires minimal effort from the Seller to maintain.
The top three traffic channels include paid search (49.35%), social (18.03%), and email (11.07%). The top three countries driving traffic are the UK (93.11%), the US (2.08%), and Australia (0.55%). The top three pages make up 6.53%, 5.12%, and 4.26% of the total site traffic respectively.
The business use one supplier based in the UK. The business employs four contractors, including a graphic designer, a virtual assistant, a social media manager, and a customer service manager. All of the contracts will likely be willing to continue working with the new Buyer.
*The exchange rate between GBP to USD went down from 1.23 to 1.2. This has caused the overall average net profit to decrease and therefore the valuation. This is despite a net profit increase when comparing December 2021 with December 2022.
*Items using official emblems, logos, etc, in this business are produced under Licence, for which it pays a royalty fee of 8.5% on the ex-VAT sale price of goods using those emblems (postage and packing are also excluded from the calculation). Application for the Licence is relatively simple, and the Seller will assist the buyer with this process. Until the buyer obtains their own license, they can continue with the sale of designs under the current license.
*The seller owns a smaller POD/DropShipping store in the same niche. This store has not been included in the P&L and sale as it does not have the license to sell its merchandise. The business is currently listed on another marketplace. If the main business (the one listed with Empire Flippers) sells, the Seller is willing to close the smaller store. Further details can be provided upon request.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
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Opportunities
- Targeting international audiences
- Expanding into shoulder niches
- Expanding into new sales channels like Amazon or Etsy
- Expanding the product line
Risks
- An increase in Facebook ad pricing could make the ads unprofitable.
- A cost of goods (COGS) increase from a supplier can detract from profit margin.
Work & Skills Required
- Managing finances
- Maintaining paid ad campaigns
- Overseeing the production of new designs
- Managing contractors
- Data analysis
Seller Support Includes
The seller is willing to provide 60 days of email and phone support to ensure a smooth transition of the sale. The Seller is also open to negotiating a price for their services for a period of up to 6 months (subject to possible renegotiation). The buyer can continue to use the Seller's name and credentials for a negotiated fee. This will be for a maximum of 6 months (subject to possible renegotiation).
Reason for Sale
The Seller would like to retire.
Other Information
Work Required Per Week: 7 Hours
Private Blog Network (PBN): No
Domain Type: .uk
Platform: Shopify
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