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Lifestyle, Information

#65530
For Sale
Verified

Lifestyle, Information

Display AdvertisingAmazon AssociatesAffiliateDigital ProductAmazon KDP
Listing Price $123,569
Monthly Multiple 45x
Pricing Periods 12 Months
Avg. Monthly Profit $2,746
Avg. Monthly Revenue $2,778
Profit Margin 99%

Business Started

1st of July, 2019
(3 years 6 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Pinterest account
  • Convertkit account with an email list of 4,432 subscribers and email sequences/campaigns (300 new subscribers added per month)
  • Digital products: ebook and printable game
  • SendOwl account
  • All affiliate accounts
  • *Please note that KDP, ACX, Ingram Spark, and Draft2Digital payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process.
Listing Details

This listing is for a display advertising, Amazon Associates, affiliate, digital product, and Amazon KDP business created in July 2019 in the lifestyle and information niches. The WordPress site features informational articles and guides about a specific phase of life. The DR19, UR26 site benefits from being in an evergreen niche and drives a fair amount of traffic from a Pinterest account with 1.2K followers.

The business earns its income through display ads (84.33%), Amazon Associates (6.56%), affiliate links (5.13%), digital products: ebook and printable game (3.75%), and Amazon KDP (0.23%). The website also features an info product. The top three traffic channels include organic search (70.74%), social (19.79%), and direct (8.64%). The top three countries driving traffic are the US (61.42%), India (9.48%), and Canada (8.26%). The top three pages on the site make up ∼8%, ∼7.91%, and ∼6.57% of the site’s total views respectively.

All of the content is written by the two Sellers, with around five new articles published each month.

Also included is an email list with 4K+ subscribers and email sequences/campaigns. 300 new subscribers are added per month.

*January & February are both low-season months for the business and it is expected to see a traffic and revenue drop during these months. This is visible in the P&L when looking at the 2022 figures.

*Because there were two websites on the Seller’s Ezoic account, the only statements that are still available in the account are the total amount of both websites. The seller switched from Ezoic to Adthrive in June 2021. This revenue is not able to be individually verified, but the Seller would like to include them. Please ask the Seller for more details.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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What would you offer for this listing?

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Seller Questions & Answers
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Opportunities
  • Publishing more articles
  • Outsourcing the writing process
  • Creating linkbuilding campaigns
  • Creating a video course
  • Creating a gift to sell
  • Linking to your own Amazon (gift) store
  • Growing the Pinterest account
  • Starting a YouTube channel that links to the website & digital product (for better EAT)
  • Adding a content category in a closely related niche (details can be provided by the Seller)
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Writing articles
  • Doing keyword and topic research
  • Updating affiliate links, plugins and themes
  • Creating images for articles and Pinterest
Seller Support Includes

The Sellers are willing to offer 45 days of email, call and video call support to ensure a smooth transition for the Buyer.

Reason for Sale

The Sellers would like to use the capital from the sale to fund other projects.

Other Information

Work Required Per Week: 16 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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