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Beauty, Personal Care, Equipment

#65410
For Sale
Verified

Beauty, Personal Care, Equipment

eCommerce
Listing Price $4,808,955
Monthly Multiple 44x
Pricing Periods 12 Months
Brand Registry Yes
Avg. Monthly Profit $109,294
Avg. Monthly Revenue $421,147
Profit Margin 26%

Business Started

5th of January, 2017
(6 years old)

Assets Included in the Sale

  • Domain including all site content and files
  • Shopify store
  • Amazon Seller Central account
  • Employee contracts
  • Supplier contracts and relationships
  • All retail vendor accounts in North America and Europe
  • Social media accounts (Instagram, Facebook)
  • Trademarks
  • Option for buyer to take over Canadian entity and European entity subsidiary
  • 3PL contracts
  • Netsuite system
  • Email list (11,000 subscribers)
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
  • *Inventory isn't usually included in the list price. Further details can be provided upon request
Listing Details

This listing is for an eCommerce business created in January 2017 in the beauty, personal care, and equipment niches. The business consists of a team of independent sales reps who have secured retail vendor accounts from over 80 retailers and sells make-up products, facial cleansing tools, and accessories. The established brand has over 20K followers on social media and an email list of 10K+ subscribers. Overall, the business requires minimal effort from the Seller to maintain.

Approximately 50% of revenue is from the US and 50% from the EU.

There are two suppliers, one of which is located in Ningbo, China, and the other in Shenzhen, China. The business has used these suppliers for over 5 years and the vendor contracts are included in the sale.

On a weekly basis, the Seller has a brand-wide meeting with the product dev manager, GM/sales manager, and the supply chain & logistics manager to discuss the product pipeline and ongoing processes. Otherwise, on a daily basis, the GM/sales manager manages the independent sales reps' network and retailer accounts, the product dev manager spends time on sourcing new products/trends and ensuring existing collection and inventory are optimal, and the supply chain/logistics manager corresponds with the 3PLs and Flexport to ensure all shipments are handled timely and accurately.

All employees and sales reps would be willing to continue working with a new owner.

*The business currently operates as a Canadian entity with a European entity subsidiary. There's the option for the Buyer to take over the Canadian entity and European entity subsidiary. The business has a physical office in Montreal that employees usually attend once a week and work remotely outside of this. The lease expires in January 2023. This physical location has been considered discretionary.

**This business is subject to some seasonality.

***The website does not have Google Analytics installed, but sales and traffic are primarily via off-site retail vendor accounts that would not be reported on Google Analytics.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Growing the Amazon side of the business
  • Expanding the wholesale side of the business
Risks
  • Supplier/factory changing terms of agreement or unable to produce product to meet demand
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Hosting brand meetings
  • Overseeing employee work
Seller Support Includes

The Seller is willing to offer a minimum of 90 days of email and phone support to ensure a smooth transition of the sale. This is 3X the amount of support usually offered by Sellers.

Reason for Sale

The Seller would like the capital from the sale for other opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify, Amazon FBA

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