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For Sale


Display AdvertisingLead Gen
Listing Price $235,716
Monthly Multiple 37x
Pricing Periods 12 Months
Avg. Monthly Profit $6,371
Avg. Monthly Revenue $6,910
Profit Margin 92%

Business Started

10th of February, 2020
(3 years 1 month old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Facebook page
  • *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Listing Details

This listing is for a display advertising and lead generation business created in February 2020 in the automotive niche. The WordPress site features informational and review-type content that provides comprehensive car information to its users. The business is building strong organic keyword rankings and requires minimal time to maintain.

This business generates revenue from display advertising (69.84%) and lead generation (30.16%). Traffic comes primarily from organic search (95.79%), direct (3.78%), and referral (0.35%). The top three countries driving traffic are the US (48.27%), Canada (32.49%), and the UK (2.95%). The top three pages make up 15.96% of total site traffic, generating 6.11%, 5.98%, and 3.87% of traffic respectively.

The website was hit by Google updates in late 2022, resulting in a significant traffic loss. Despite this setback, the current business owner is an SEO consultant who is already working on a recovery plan to bring the website back to its maximum potential.

In addition to the SEO recovery plan, there is an opportunity within the car insurance lead generation space. Potential Buyers could create their own lead generation form and sell directly to insurance brokers for a higher commission rate than what is currently offered. This could increase the website's profitability and provide more stability in the long run.

The website also has display ads on its pages, which generate steady income. The Seller states that the website could increase its ad revenue with a few tweaks and optimizations.

*This business uses a "".ca"" domain which comes with some specific restrictions outside of Empire Flipper's control. Due to the rules around ownership of "".ca"" domains a buyer will need to be one of the following: a Canadian Citizen, a Canadian Permanent Resident, or an owner of a Canadian Corporation. If you would like more information on this matter please review the following link:

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Creating more content around specific topics
  • Focusing on CRO
  • Creating additional affiliate-focused content
  • Implementing a link building campaign
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings per click (EPC) in your ad account.
Work & Skills Required
  • Performing keyword research
  • Monitoring analytics
Seller Support Includes

The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .ca

Platform: WordPress

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