Niche: Automotive

Listing Details

This listing is for a display advertising and lead generation business created in February 2020 in the automotive niche. The WordPress site features informational and review-type content that provides comprehensive car information to its users. The business is building strong organic keyword rankings and requires minimal time to maintain.

This business generates revenue from display advertising (69.84%) and lead generation (30.16%). Traffic comes primarily from organic search (95.79%), direct (3.78%), and referral (0.35%). The top three countries driving traffic are the US (48.27%), Canada (32.49%), and the UK (2.95%). The top three pages make up 15.96% of total site traffic, generating 6.11%, 5.98%, and 3.87% of traffic respectively.

The website was hit by Google updates in late 2022, resulting in a significant traffic loss. Despite this setback, the current business owner is an SEO consultant who is already working on a recovery plan to bring the website back to its maximum potential.

In addition to the SEO recovery plan, there is an opportunity within the car insurance lead generation space. Potential Buyers could create their own lead generation form and sell directly to insurance brokers for a higher commission rate than what is currently offered. This could increase the website's profitability and provide more stability in the long run.

The website also has display ads on its pages, which generate steady income. The Seller states that the website could increase its ad revenue with a few tweaks and optimizations.

*This business uses a "".ca"" domain which comes with some specific restrictions outside of Empire Flipper's control. Due to the rules around ownership of "".ca"" domains a buyer will need to be one of the following: a Canadian Citizen, a Canadian Permanent Resident, or an owner of a Canadian Corporation. If you would like more information on this matter please review the following link: https://www.cira.ca/ca-domains/register-your-ca-domain/requirements