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Hobbies, Art

For Sale

Hobbies, Art

Digital ProductDisplay AdvertisingAffiliateAmazon Associates
Listing Price $410,665
Monthly Multiple 46x
Pricing Periods 12 Months
Avg. Monthly Profit $8,928
Avg. Monthly Revenue $18,876
Profit Margin 47%

Business Started

1st of April, 2016
(6 years 9 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Secondary domain
  • Amazon storefront
  • WooCommerce store
  • Social media accounts (Pinterest, Facebook, Twitter, Instagram, YouTube)
  • 2 Email lists (40,750 subscribers and 18,325 subscribers)
Listing Details

This listing is for a digital product, display advertising, affiliate, and Amazon Associates business created in April 2016 in the hobbies and art niches. The WooCommerce stores sell a range of designs for digital sewing patterns. The two WooCommerce sites have experienced 44% year-over-year growth in profits, have an even spread of traffic, and drive the majority of traffic from a Pinterest account that has over 336K followers.

The business earns from digital products (75%), display advertising (17%), affiliate (7%), and Amazon Associates (1%).

The top 3 traffic channels for the main site are social (43.8%), direct (24.25%), and organic search (16.13%). The top 3 countries driving this traffic are the US (47.81%), CA (7.37%), and GB (7.35%). The top 3 pages of the site drive 6.25%, 3.11%, and 2.57% of total site traffic respectively.

*The Seller owns another site in a similar niche offering similar products. Any future products that should be developed for this site will also be offered for sale on the site associated with this business. More information can be provided by the Seller upon request.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Creating product bundles for the additional site. Then instead of running a bundle twice a year, it would be possible to alternate and run a bundle every 3 months
  • Using VAs to write articles
  • Working on SEO (not previously worked on by the Sellers)
  • Partnering with other brands to work on sponsored content and promoting products for affiliate income
  • Expanding on the allowed display advertising categories
  • Bringing more designers on to the team to increase the number of digital products
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Writing articles
  • Communicating with the team of designers and assistants
  • Preparing monthly sales reports
Seller Support Includes

The Seller is willing to offer 30 days of unlimited email and phone support plus an extra 30 hours of support for a further 30 days. This is considerably more support than is usually offered by Sellers.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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