Health & Fitness
Health & Fitness
Business Started
1st of July, 2019
(3 years 8 months old)
Assets Included in the Sale
- Domains including all content and files for the sites
- 301 redirect
- Social media accounts (Flipboard, Facebook, Pinterest)
- Email lists (2,479 subscribers and 1,481 subscribers both stored in Mailchimp)
- Freelance writer contacts
Listing Details
This listing is for a 2-site display advertising business created in July 2019 in the health & fitness niche. The DR50 and DR27 WordPress sites feature informational content on health and wellness, covering topics including exercise and nutrition. Both sites have good traffic diversity and included in the sale are social media pages with over 100,000 followers.
The top 3 traffic channels for the main site are referral (40.58%), direct (22.62%), and social (20.83%). The top 3 countries driving this traffic are the US (69.37%), CA (8.03%), and GB (5.06%). The top 3 pages account for no more than 16% of total site traffic. Both sites drive a large amount of their traffic from Flipboard.
The top 3 traffic channels for the second site are referral (67%), direct (16.69%), and social (9.04%). The top 3 countries driving this traffic are the US (66.6%), CA (11.4%), GB (4.38%). The top 3 pages account for no more than 12% of total site traffic.
For one of the sites, 100% of the content is outsourced. For the other, 50% is written by the Seller.
*The Seller changed the domain of the site on the 30th of July 2022 to widen the scope of the content. The previous domain redirects to the new domain and both domains are included in the sale.
**The traffic spike in Sept 2022 was due to the site being featured in Google Discover. Further details can be provided upon request.
**The Seller owns parked domains in a similar niche. He does not plan to launch these sites.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
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Opportunities
- Growing and monetizing the email list
- Creating an email newsletter
- Testing posts in other profitable niches
- Monetizing the site with affiliate deals
- Creating a subscription-based offering
Risks
- Changing advertisers could lead to a lower CTR (click through rate) generating less revenue
- Referring links could be deleted, changed, or shut down
Work & Skills Required
- Content planning
- Writing some of the articles
- Ordering articles
- Publishing content
- Promoting articles on social media
Seller Support Includes
The Seller is willing to offer 30 days of email and phone support to ensure a smooth transition of the sale.
Reason for Sale
The Seller would like to focus on other opportunities.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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