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Health & Fitness

#64331
For Sale
Verified

Health & Fitness

Display Advertising
Listing Price $810,405
Monthly Multiple 45x
Pricing Periods 12 Months
Avg. Monthly Profit $18,009
Avg. Monthly Revenue $19,115
Profit Margin 94%

Business Started

1st of July, 2019
(3 years 5 months old)

Assets Included in the Sale

  • Domains including all content and files for the sites
  • 301 redirect
  • Social media accounts (Flipboard, Facebook, Pinterest)
  • Email lists (2,479 subscribers and 1,481 subscribers both stored in Mailchimp)
  • Freelance writer contacts
Listing Details

This listing is for a 2-site display advertising business created in July 2017 in the health & fitness niche. The DR50 and DR27 WordPress sites feature informational content on health and wellness, covering topics including exercise and nutrition. Both sites have good traffic diversity and included in the sale are social media pages with over 100,000 followers.

The top 3 traffic channels for the main site are referral (40.58%), direct (22.62%), and social (20.83%). The top 3 countries driving this traffic are the US (69.37%), CA (8.03%), and GB (5.06%). The top 3 pages account for no more than 16% of total site traffic. Both sites drive a large amount of their traffic from Flipboard.

The top 3 traffic channels for the second site are referral (67%), direct (16.69%), and social (9.04%). The top 3 countries driving this traffic are the US (66.6%), CA (11.4%), GB (4.38%). The top 3 pages account for no more than 12% of total site traffic.

For one of the sites, 100% of the content is outsourced. For the other, 50% is written by the Seller.

*The Seller changed the domain of the site on the 30th of July 2022 to widen the scope of the content. The previous domain redirects to the new domain and both domains are included in the sale.

**The traffic spike in Sept 2022 was due to the site being featured in Google Discover. Further details can be provided upon request.

**The Seller owns parked domains in a similar niche. He does not plan to launch these sites.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Growing and monetizing the email list
  • Creating an email newsletter
  • Testing posts in other profitable niches
  • Monetizing the site with affiliate deals
  • Creating a subscription-based offering
Risks
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue
  • Referring links could be deleted, changed, or shut down
Work & Skills Required
  • Content planning
  • Writing some of the articles
  • Ordering articles
  • Publishing content
  • Promoting articles on social media
Seller Support Includes

The Seller is willing to offer 30 days of email and phone support to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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