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Home, Hobbies

For Sale

Home, Hobbies

Display AdvertisingAmazon Associates
Listing Price $865,116
Monthly Multiple 46x
Pricing Periods 11 Months
Avg. Monthly Profit $18,807
Avg. Monthly Revenue $20,593
Profit Margin 91%

Business Started

1st of October, 2020
(2 years 2 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Social media accounts (Facebook, Pinterest)
Listing Details

This listing is for a display advertising and Amazon Associates business created in October 2020 in the home and hobbies niches. The WordPress site features informational articles, guides, product reviews, and listicles about a popular craft. The site contains high-quality and trustworthy content with established organic rankings. Traffic is well spread across the site, with no page receiving more than 2.52% of total traffic.

The business earns its income through Mediavine display ads (76.4%%) and Amazon Associates (23.6%). The top three traffic channels include organic search (92.29%), direct (7.22%), and referral (0.26%). The top three countries driving traffic are the US (78.36%), Canada (7.03%), and the UK (5.62%).

The business employs three in-house staff who upload content to WordPress and do email outreach, as well as seven part-time writers. New content is added to the site on a monthly basis. The current staff (including writers) plan on staying with the Seller after the sale.

*Due to recent volatility in traffic, it was initially assumed that the website may have been impacted by the August 2022 Google algorithm update. However, the seller discovered on the 23rd of October that there was a technical issue with the website preventing Google from fetching all of the pages from the sitemap. After resolving the issue there has been a significant rebound in traffic.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Signing up to more affiliate programs
  • Adding more info and review-type content
  • Updating older content
  • Building and monetizing an email list
  • Google updates to ranking factors may influence future traffic performance.
  • Advertiser changes can affect the earnings per click (EPC) in your ad account.
Work & Skills Required
  • Approving written content
  • Doing keyword research
  • Performing SEO audits
  • Creating a monthly content calendar
Seller Support Includes

The Seller is willing to offer up to 3 months of email support and calls to ensure a smooth transition for the Buyer. This is significantly more than the standard amount of support offered.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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