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  • #63092 Listing Number
  • $1,342,698 Listing Price
  • $135,774 Monthly Revenue
  • $27,403 Monthly Net Profit
  • 12 Months Pricing Period
  • 49x Multiple
Listing Summary

This listing is for an eCommerce and Amazon FBA business created in February 2008 in the apparel & accessories and bed & bath niches. The Shopify store features 705 SKUs for sleepwear and bedding products. The well-branded business has solid profit margins and owns a proprietary fabric that they have exclusive rights to produce. The trademarked business has a high customer repeat rate, and the products are well reviewed across multiple platforms.

The business earns through Shopify eCommerce (93%) and Amazon FBA (7%). The products are sold primarily in the US and Canada, though the business is able to ship to any country in the world. The business uses two suppliers based in the US, as well as a supplier based in Taiwan. All orders, including Amazon orders, are fulfilled by a 3PL warehouse based in Missouri.

The top three traffic channels from the past three months include paid social (46%), organic Search (20%), and paid search (15.5%). The Seller added server-side tracking and other tracking enhancements to get these figures after the 2021 IOS update affected tracking. The top three countries driving traffic are the US (89.11%), Canada (2.96%), and others (1.44%). The top three pages make up 12.03%, 9.52%, and 6% of the site’s total traffic respectively.

The business has a team of contractors working on a monthly retainer or per-project basis. The team includes an email marketing manager, Adwords/Bing manager, customer service manager, Facebook/ Instagram/ TikTok manager, IT/ web design, inventory management consultant, and a social media manager. Content is outsourced to external writers and is added to the site on a monthly basis.

The business has a substantial email list of 86,000 subscribers which drives a significant amount of traffic to the business. A good amount of traffic also comes from the business’s Facebook account (∼11,500 followers) and Instagram account (∼14,000 followers).

Business Created

February, 2008 - (14 years 7 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain including all site content and files
  • Secondary domains
  • 301 Redirects
  • Shopify account
  • Amazon Seller Central account
  • Contractor contacts
  • Supplier contracts and relationships
  • Social media accounts (Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok)
  • Trademarks
  • Email list (86,200 subscribers)
  • Rights for exclusive proprietary fabric
  • *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Private Lender Approved
Seller Interview Video A Useful Insight Into the Business


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Analytical Data

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What would you offer for this listing?

Email to make a unique offer on this listing.

  • Creating custom packaging and boxes
  • Launching new products and designs
  • Working with more brand partnerships/influencers
  • Increasing order quantities to reduce shipping and product costs
  • Improving the website CRO
  • Email campaigns can grow stale and the Buyer may need to revitalize the campaigns with new creatives.
  • eCommerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
Work & Skills Required

The Seller currently spends around 20 hours per week:

  • Overseeing contract workers
  • Reviewing inventory
  • Providing strategic direction
  • Reviewing KPI's
Social Media Channels

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Seller Support Includes

The Seller is offering 30 days of email and phone support to ensure a smooth transition of the sale. The Seller is willing to stay on for an additional 2-3 months should the Buyer wish to retain the Seller as a consultant to the business. The Buyer could also negotiate a fee for a longer support period if needed as long as it lasts no longer than 1 year.

Reason for Sale

The Seller would like the capital from the sale for other projects.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: Shopify, Amazon FBA

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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