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News & Education, Outdoors, Survival & Security

For Sale

News & Education, Outdoors, Survival & Security

Digital ProductAffiliateAmazon AssociatesDisplay Advertising
Listing Price $450,733
Monthly Multiple 39x
Pricing Periods 12 Months
Avg. Monthly Profit $11,557
Avg. Monthly Revenue $16,155
Profit Margin 72%

Business Started

18th of December, 2012
(9 years 11 months old)

Assets Included in the Sale

  • Primary domain including all site content and files
  • 2 additional domains including all content and files for the sites
  • 301 redirect
  • Freelancer contacts
  • WooCommerce store
  • Social media accounts (Pinterest, Facebook)
  • Email list (27K subscribers stored in Activecampaign)
  • *The Buyer will be required to have a legal entity in the country where the Stripe account is located to purchase the business.
Listing Details

This listing is for a digital product, affiliate, Amazon Associates, and display advertising business created in December 2012 in the news & education, outdoors, and survival & security niches. The WooCommerce store features educational courses on survival. Also included in the sale are 2 WordPress sites on global events and news. The main site has a DR52. The business comes with Facebook accounts with 36K followers, a Pinterest with 20K+ Pinterest followers, and an email list with 27K subscribers. Overall, the business requires minimal effort from the Seller to maintain.

The business earns from selling digital products via Stripe, PayPal, and Woocommerce (76.46%), affiliate (9.52%), Amazon Associates (9.08%), and display advertising (4.94%).

The top 3 traffic channels for the site are direct (81.62%), referral (10.93%), and social (4.48%). The top 3 countries driving this traffic are the US (82.55%), CA (4.06%), and GB (2.45%). The top 3 pages of the main site account for less than 16% of total traffic.

Content is added six days a week and was originally written by the Seller. Currently, all new content is outsourced.

*The Seller owns other domains in a similar niche that are not directly competing with the sites for sale.

**Some of the digital products were created by the seller and others were created by writers. Other creators get 30-35% royalties. Further details can be provided on request.

***The Amazon products are NOT included in the sale. Many of the books are also sold on Amazon in physical format and Kindle, so only PDF rights go with the sale of the business. Further details can be provided on request.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Breaking the courses down into individual lessons that could be sold separately
  • Offering a paid monthly membership
  • Supplier/factory changing terms of agreement or unable to produce product to meet demand
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Editing articles
  • Creating graphics
  • Promoting content through email marketing
Seller Support Includes

The Seller is willing to offer 90 days of email and phone support to ensure a smooth transition of the sale. This is three times the amount of support usually offered by Sellers.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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