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Baby Care

For Sale

Baby Care

Listing Price $13,860,465
Monthly Multiple 35x
Pricing Periods 12 Months
Avg. Monthly Profit $396,013
Avg. Monthly Revenue $1,173,420
Profit Margin 34%

Business Started

1st of September, 2019
(3 years 5 months old)

Assets Included in the Sale

  • Domain including all site content and files
  • Employee contracts
  • Supplier contracts and relationships
  • Shopify account
  • Social media accounts (Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube)
  • Email list (40K subscribers)
  • Company Google Drive account
  • Canva account
  • *Inventory is not normally included in the list price. Further details will be provided to active Buyers.
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for an eCommerce business created in September 2019 in the baby care niche. The Shopify store features baby food and nutrient products that have excellent reviews from customers. The store has over 1000 reviews on Trustpilot at 4.8 stars and has been featured on large media outlets. The site is built on an authoritative domain with a DR of 53, high-quality and organic backlinks, and it ranks highly for high-volume keywords. The business has strong profit margins and it has experienced year-over-year growth.

The business is run by a team with a dedicated office and warehouse. The team will be available to work with a new owner and the Sellers are willing to offer a year of support to ensure a smooth transition of the sale.

The top 3 traffic channels for the site are paid search (35.63%), organic search (30.18%), and direct (12.8%). The top 3 countries driving this traffic are the US (83.94%), CA (7.89%), and GB (0.96%). The top 3 traffic pages for the site account for 10.78%, 10.14%, and 4.13% of the total site traffic respectively.

Included in the sale is an email list of 40K subscribers for which automated workflows are set up for email marketing. The emails have an open rate of 30-40%. The business also partners with social media influencers for promotion.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Running SEO linkbuilding campaigns
  • Launching new products
  • Creating a sales funnel
  • Running A/B tests for product pages
  • Adding AMPs to the site
  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
  • Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
  • Inventory management
  • Communicating with suppliers
  • Managing employees
  • Working on business strategy
Seller Support Includes

The Sellers are willing to offer 1 year of support to ensure a smooth transition of the sale. This includes help with running the business with the team at the office. This is considerably more support than is usually offered by Sellers.

Reason for Sale

The Seller would like the capital for other projects.

Other Information

Work Required Per Week: 25 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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