This listing is for an Amazon FBA business created in January 2018 in the sports and health & fitness niches. Included with the Amazon Seller Central account are 123 SKUs for sports equipment. The business has experienced year-on-year growth in sales and the best-selling SKUs have a 4.3-star average with thousands of reviews. The trademarked business is registered with Amazon Brand registry and requires minimal effort from the Seller to maintain.
Products are sold in the US, Canada, Mexico, Germany, the UK, France, Italy, and Spain. The business uses six suppliers based in China. Inventory is shipped via sea from the suppliers directly to Amazon, with overflow stock stored at a 3PL warehouse.
The Seller employs a VA who manages customer service and liaises with Amazon. The business has a strong social media presence, with ∼9K Facebook followers, ∼3.5K Instagram followers, and ∼3K YouTube subscribers.
*The products are also sold through WooCommerce websites as well as via Walmart and other online retailers. These sales channels account for less than 1% of total sales, so the corresponding financials aren’t included in the P&L and valuation, but the seller would be willing to include the accounts in the sale. More information can be provided by the seller.
January, 2018 - (4 years 8 months old)
Assets Included in the Sale
Included in the sale of this business are:
Amazon Seller Central account with 123 SKUs (98 in North America account, 25 in EU/UK account)
Primary domain including all site content and files
Secondary domain including all site content and files
Supplier Contracts and Relationships
Social media accounts (Facebook, Instagram, YouTube)
Email List (7,000 subscribers)
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
*Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Seller Interview Video A Useful Insight Into the Business
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