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  • #62359 Listing Number
  • $217,183 Listing Price
  • $29,308 Monthly Revenue
  • $7,006 Monthly Net Profit
  • 12 Months Pricing Period
  • 31x Multiple
Listing Summary

This listing is for an eCommerce business created in May 2011 in the apparel & accessories and occasions & gifts niches. The WooCommerce subscription service sells high-end women’s apparel. Products from the business have been featured in popular publications such as Men’s Health, Forbes, and the Daily Mail. The business has healthy net profit margins and includes an email list with ∼100k subscribers that drives a significant amount of traffic and sales to the business.

The products are sold as subscription boxes, with 4 pricing tiers available based on the length of the subscription. Some customers will pay for the subscription upfront, while others will choose the option of monthly billing. The business uses around 20 different suppliers. The suppliers are located in various parts of the world, but most have distributors or agents in the US. Inventory is sent from the suppliers to a 3PL warehouse in San Francisco before being distributed to customers.

The business employs one part-time employee who responds to customer inquiries. The employee is aware of the sale and is willing to continue working with the Buyer.

The top three traffic channels include direct (44.61%), organic search (35.29%), and paid search (12.29%). The Seller says that the direct traffic is email traffic. The top three countries driving traffic are the US (76.77%), Canada (5.38%), and Germany (2.74%). The top three pages on the site make up ∼12%, ∼7%, and ∼6% of the site’s total views respectively.

Business Created

May, 2011 - (11 years 3 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain including all site content/ files
  • 301 redirects
  • Contractor relationship
  • Supplier relationships
  • WooCommerce account
  • Social media accounts (Facebook, Twitter, Instagram, Pinterest)
  • Customer and Lead List
  • Email list (90-100k subscribers)
  • *Inventory is not normally included in the list price, further details can be provided to Unlockers.


Gross Revenue
Net Profit
Last Month
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12 Months
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Site Traffic

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Page Views
Unique Users
Last Month
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12 Months
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Analytical Data

Provided by ahrefs

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What would you offer for this listing?

Email to make a unique offer on this listing.

  • Expanding the target audience
  • Refreshing the brand
  • Expanding the product offering
  • Exploring new sales channels
  • Email campaigns can grow stale and may need to be revitalizes with new creatives.
  • eCommerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
Work & Skills Required

The Seller currently spends around 20 hours per week:

  • Managing finances
  • Ordering inventory
  • Updating the website
  • Sending out marketing email offers
Social Media Channels

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Seller Support Includes

The Seller is willing to offer 30 days of email and call support to ensure a smooth transition of the sale. The Seller is also willing to assist on a part-time consulting basis.

Reason for Sale

The Seller would like to use the capital for other projects.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: WordPress

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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