Niche: Health & Fitness, Lifestyle

• #61923 Listing Number
• $645,467 Listing Price
• $15,837 Monthly Revenue
• $13,447 Monthly Net Profit
• 12 Months Pricing Period
• 48x Multiple

Listing Summary

This listing is for a display advertising, subscription, affiliate, Amazon Associates, and KDP business created in April 2014 in the health & fitness and lifestyle niches. The 2-site package includes a DR65 site featuring recipes and informational articles about a popular diet, as well as a second site featuring a subscription-based course. The well-aged business has experienced steady revenue and traffic over the last 12 months. Traffic is well spread across the main site, with no page receiving more than 5% of the site’s total traffic. The business also has a strong social media presence, with over 1.1 million followers across various social media channels.

The business earns its income through display ads (∼63%), digital products and subscriptions (∼29%), affiliate links (∼6%), Amazon Associates (∼1.4%), and Amazon KDP (∼0.18%). The business also includes an Amazon Merch store with 18 unique designs. The subscription-based course currently has 126 customers with an LTV of $162.

The Seller employs a team of subcontractors to assist with the business. The team includes an online business/ blog manager, a recipe developer and photographer, an SEO editor and writer, and a Facebook specialist. Two health coaches are also taking over the weekly Facebook lives.

Two new recipes are added to the main site each month, as well as six recipe revamps. All the content is currently booked and paid for until October 2022.

The Seller has created a new service that has not been launched on the site yet. The Seller believes it will rapidly increase returning traffic, loyalty, and the number of free and paid subscribers to the site, with no ongoing maintenance from the new owner's perspective. It could exist as a new revenue stream.

*A third site has been added to the sale to avoid any issues with the non-compete agreement.

**The seller also owns 20-30 domains in the same niche, all inactive. They plan on selling them privately but are also open to including them in the sale at a negotiable price.