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Kitchenware, Home, Beauty

#61669
For Sale
Verified

Kitchenware, Home, Beauty

Amazon FBA
Listing Price $2,210,669
Monthly Multiple 48x
Pricing Periods 12 Months
SKUs 53
Brand Registry Yes
Avg. Monthly Profit $46,056
Avg. Monthly Revenue $220,033
Profit Margin 21%

Business Started

1st of July, 2017
(5 years 5 months old)

Assets Included in the Sale

  • Primary domain including all site content and files
  • Secondary domains
  • Amazon Seller Central account with 53 SKUs
  • Employee contracts
  • Supplier relationships
  • Shopify account
  • Walmart account
  • Social media accounts (Facebook, Pinterest, Instagram, YouTube)
  • Trademarks
  • Email lists (10,333 in Mailchimp and 4,438 in ManyChat)
  • Brand assets
  • All software accounts used to run the business, including Helium10 and Jungle Scout
  • SOPs
  • *Inventory isn't usually included in the list price. Further details can be provided to Unlockers.
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for an Amazon FBA business created in July 2017 in the kitchenware, home, and beauty niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 53 SKUs for luxury crockery and baby safety products. The best-selling SKU has 1,000+ reviews with a 4.7-star rating and all other products have hundreds or thousands of positive reviews. The TACoS for the business is 3.87% and the COGS is 25.8%. The business has a strong earnings history and has experienced year-on-year growth in sales and net profit.

The business earns a small percentage of sales through Shopify (>1%). It also earns a tiny amount of revenue through affiliate links.

There are 5 suppliers all located in China. For USA orders, inventory is sent to an Amazon Warehouse and a 3PL in Oakland; for Canadian orders, inventory is sent to an Amazon Warehouse and a 3PL in Montreal; for UK orders inventory is sent to an Amazon Warehouse and a 3PL; for Australia orders inventory is sent to an Amazon Warehouse. There is a shipping agent partner associated with the business who coordinates orders from all 5 suppliers and ships them out in the cheapest way possible. The shipping agent has their own warehouse in Shenzhen where they combine the orders from different suppliers.

There is a team of employees helping run the business, consisting of a VA from Bangladesh who carries out customer service and general Amazon and non-Amazon tasks, a VA from Pakistan who works on Amazon listings and carries out other Amazon technical tasks, a VA from Bangladesh who monitors PPC campaigns, and regular freelancers for creative design (based in Croatia) and 3D modeling (based in Russia). All of the VA contracts will be included in the sale, but there are no contracts with the freelancers. None of the employees are aware of the sale, but they will be continuing with a new owner.

*As the business generated sales of more than $75,000 on the Australian marketplace in 2021, it would have been required to get registered for GST and pay/collect GST in 2022. The sellers haven't registered the business yet but will do so soon. An expense for GST in Australia was added from January 2022 onwards.

**There is currently one loan and a credit line associated with the business.

***In 2021 the sellers used two other Amazon FBA accounts to sell SKUs from this business due to strict inventory limitations. This only happened for a few weeks. Further details can be provided to Unlockers who schedule a call with the Sellers.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

We have no data for this site

Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Establishing a social media presence
  • Expanding to EU, Japan, and Middle East markets
  • Expanding the product line
  • Launching B2B sales
  • Distributing through large retailers including Walmart and Costco
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS)
  • Accounts may be closed if the terms of service changes.
Work & Skills Required
  • Supervising employees and performing HR and administrative tasks (daily)
  • Analyzing sales and optimizing PPC (bi-weekly)
  • Calculating warehouse inventory extractions (monthly)
  • Planning orders (bi-monthly)
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to focus on other projects.

Other Information

Work Required Per Week: 22 Hours

Private Blog Network (PBN): No

Domain Type: None

Platform: Amazon FBA

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