Niche: Pet Care

• #61582 Listing Number
• $144,373 Listing Price
• $19,265 Monthly Revenue
• $3,521 Monthly Net Profit
• 12 Months Pricing Period
• 41x Multiple

Listing Summary

This listing is for an eCommerce business created in August 2019 in the pet care niche. The business features 69 SKUs related to accessories for a specific household pet. This business has a professional-looking website and private groups of VIP customers and brand ambassadors.

This business has two suppliers both located in Mexico. The business sells entirely through the online store and they fulfill orders through a warehouse located in California. Traffic comes primarily from social (47.04%), direct (32.17%), and organic (11.11%). The top three countries driving traffic are the US (86.55), Canada (4.15%), and Australia (2.07%).

The business uses a customer service agent and social media manager. Both of whom could continue working for a new owner.

The Seller sends out weekly emails as well as automated email sequences to the 14,000+ email subscribers. The private Facebook group is where customers constantly post content about the products. People are invited to the Facebook group after purchasing through an automated post-purchase email sequence. For new product launches, there is the opportunity to make use of the sizable IG/FB following, FB private group, email list, and Ambassadors to advertise through.

The Seller built up the business' followers by posting content every day on FB and IG. They also run monthly contests and giveaways. There is a group of ambassadors which are micro-influencers in the niche that are constantly creating content and promoting the products.