Niche: Food & Beverages, Health & Fitness

• #60876 Listing Number
• $6,959,050 Listing Price
• $579,289 Monthly Revenue
• $122,089 Monthly Net Profit
• 12 Months Pricing Period
• 57x Multiple

Listing Summary

This listing is for an Amazon FBA and eCommerce business created in January 2018 in the food & beverages and health & fitness niches. The included Amazon Seller Central account is a part of Amazon Brand Registry and features 12 SKUs for UMF-certified food and health products. The top-selling SKU is rated 4.6 stars with over 4.4K ratings and features an Amazon’s Choice badge. The fast-growing business has experienced 60% year-over-year growth in revenue and 40% year-over-year growth in net profit, with 2023 looking to outperform the previous 12 months. This business has stable 42% COGS, 10% TACoS, and 21% net profit margins.

The business generates revenue from Amazon FBA (88.86%) and Shopify (11.14%) in the US, the EU, and SG. Revenue is currently strongest in the US, where the Sellers have achieved category dominance, with the EU rapidly growing to a similar level.

The Sellers also recently launched on Tmall in China. Revenue for the Amazon SG marketplace and Tmall have both been excluded from both the P&L and valuation, although both are promising markets, with the brand entering the top 6 for the category and achieving Tier 3 status by sales revenue on Tmall in 4 months. The Sellers had an average conversion rate of 7% over the past 30 days on Tmall, which is second place on the platform for the category.

The Seller has indicated there are multiple growth related projects currently underway, aside from expansion into China. These include expansion into FBA in Japan, Canada, UK and UAE. There are also multiple new products in development, and due to launch Q3 and Q4 2022.

The majority of orders are filled directly through Amazon FBA. Shopify orders are fulfilled through Amazon’s MCF service or through a 3PL. To facilitate entry into the Chinese marketplace, the Sellers are using cross-border eCommerce with 3PL order fulfillment, although they plan to open a general trade store in the near future.

There are currently four suppliers and co-packers for the business who are all located in New Zealand. The strategic intent is to reduce this to two suppliers in the near future. Inventory is shipped via air freight either directly to Amazon FBA warehouses or to the Seller’s 3PL, hence there is an opportunity to reduce costs by moving to sea freight. The Sellers use multiple suppliers to avoid stockout potential.

There are four employees working on the business with the Sellers, all located in New Zealand. The first handles project and business development, and the second handles logistics. The third deals with supply chain and logistics, and the fourth handles marketing and customer service. All would be available to continue working on the business with a Buyer.

*The Sellers had an issue in early 2021 with connection from their 3PL to Amazon for FBM orders, resulting in KPIs not being met and the FBM ability suspended. They have since identified and resolved the issue but have not allocated time to have their FBM ability reinstated. More information will be provided to Unlockers who schedule a call with the Sellers.

**The business was originally created in 2006 and the current owners purchased the IP only (no debt) in 2018 with the intent to launch as a primarily FBA business. More information will be provided to Unlockers who schedule a call with the Sellers.