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  • #60823 Listing Number
  • $2,505,492 Listing Price
  • $144,898 Monthly Revenue
  • $42,466 Monthly Net Profit
  • 12 Months Pricing Period
  • 59x Multiple
Listing Summary

This listing is for an Amazon FBA and eCommerce business created in August 2016 in the beauty niche. The business is registered through Amazon Brand Registry and features 95 SKUs (38 products with variations) for skin and hair care products. The best-selling products have 4+ star ratings across thousands of reviews. The business has maintained a ~30% profit margin and stable net profits over the last 12 months, and it has TACoS of 9.7% and COGS of 25.7%. Included in the sale is an email list of 19.3K+ subscribers and an SMS list of 3.3K+ subscribers.

This business generates revenue from Amazon FBA (65%), eCommerce (18% Website sales, 11% Walmart, 6% eBay). The top three traffic channels for the included site are paid search (32.05%), organic search (27.97%), and direct (22.47%).

This business has 9 suppliers all located in the US and one packaging supplier located in China. The business uses multiple fulfillment centers and the majority of the inventory is shipped directly from the manufacturers to the fulfillment centers.

Business Created

August, 2016 - (6 years 0 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Amazon Seller Central account (95 SKUs)
  • All eCommerce accounts (Shopify, Walmart, eBay, Bonanza, Wish, NewEgg, Faire, Etsy)
  • Social media accounts (Facebook, Twitter, Youtube, Instagram, Pinterest, LinkedIn, TikTok, LinkTree, Reddit)
  • Trademarks
  • Email list (~19,300 subscribers)
  • iOs and Android apps
  • CRM system
  • Operational accounts (TaxJar, Helium10)
  • Amazon Associates account
  • Product formulas
  • Admin files
  • SMS list (3,300+ subscribers)
  • Primary domain including all site content and files
  • *Inventory is not normally included in the list price, further details can be provided to Unlockers.
Seller Interview Video A Useful Insight Into the Business

Earnings

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Site Traffic

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Analytical Data

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What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Opportunities
  • Increasing production of existing products
  • Adding new products
  • Increasing distribution through wholesale
  • Selling internationally
  • Creating additional product lines
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required

The Seller currently spends around 18 hours per week:

  • Managing the Philippine employees
  • Running marketing and advertising
  • Managing finances
  • Developing products
  • Managing inventory logistics
  • Researching and optimizing the business
  • Overseeing local shipping and packaging logistics
  • Carrying out customer support
  • Finding new growth opportunities
  • Communicating with US-based service providers
Social Media Channels

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Seller Support Includes

The Seller is willing to offer 60 days of support to ensure a smooth transition for the Buyer. After 60 days, the Seller is willing to provide consulting services if needed. This is twice the amount of support usually offered by Sellers.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 18 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: Amazon FBA, Other

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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