Niche: Health & Fitness

Listing Details

This listing is for an Amazon FBA and eCommerce business created in January 2019 in the health & fitness niche. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 90 SKUs for various healthcare products. The core 5 SKUs are for light-therapy products and account for 63% of the total business revenue, with the best-selling SKU featuring 14,000+ reviews at a 4.7-star average and an Amazon's Choice badge.

The business earns from Amazon FBA (73%) and eCommerce (27%). For the eCommerce side of the business, products are sold on Shopify via Amazon MCF.

There are 4 main suppliers for the largest revenue-driving products and 3 suppliers for products that make up a small percentage of the total business earnings. On average, the Sellers keep around 4 months of inventory on hand for products, though depending on the rate of sale, more or less may be kept for some products. International orders and orders to PO Boxes placed on the Shopify store are fulfilled by the Sellers using the inventory kept at a warehouse. They also fulfill ~1 eBay order per day from their office and an occasional Walmart order once or twice per week.

The majority of inventory is stored at Amazon warehouses with around 15% stored in a warehouse. For most of the products, the Sellers place the order with the supplier directly and when possible they have the supplier ship the goods directly to Amazon FBA warehouses which takes 20-25 days. Once the inventory arrives in the US it is typically delivered to Amazon via a freight company or a carrier like UPS.

Included in the sale is an email list of 15,000 subscribers stored in Klayvio. The marketing funnel consists of category-specific segments of customers based on past purchases and purchase recency. Emails are sent once per month and the Sellers believe there is room for growth in this marketing channel.