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Health & Fitness

For Sale

Health & Fitness

Info Product
Listing Price $839,776
Monthly Multiple 39x
Pricing Periods 12 Months
Avg. Monthly Profit $21,533
Avg. Monthly Revenue $74,902
Profit Margin 29%

Business Started

1st of January, 2012
(11 years 2 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • 301 redirect domain
  • Employer contracts
  • Shopify account
  • WooCommerce account
  • Social media accounts/pages (Facebook, Instagram, TikTok, Youtube)
  • Trademarks
  • Email list (60,000+ subscribers)
  • Industry research report and business model research
  • Branding guidelines
  • Images and videos
  • Stripe account
  • PayPal account
  • *The Buyer will be required to have a legal entity in the country where the Stripe account is located to purchase the business.
Listing Details

This listing is for an info product business created in January 2012 in the health & fitness niche. The WordPress site provides online events and courses related to a specific type of martial art and physical practice. The business is well-aged and has a solid history of performance, drives traffic through multiple sources, and has a social strong social media presence.

This business generates revenue from info products (>99%) and KDP (<1%). The top three traffic channels are social (36.6%), direct (27%), and organic (12.4%). The top three countries driving traffic are the US (56.67%), Canada (6.68%), and the UK (6.64%).

Included with the business is an email list with 60,000+ subscribers, an Instagram account with 21,000+ followers, and a Youtube page with 12,000+ subscribers.

*According to Google Analytics, website traffic is down in June 2022 but sales are higher than in the previous months. The seller stated there is an issue with Google Analytics that will be fixed shortly.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Growing the Youtube channel
  • Focusing on SEO
  • Testing influencer marketing
  • Adding a rewards/loyalty point system
  • Implementing live weekly classes
  • Creating a subscription service
  • An increase in social media ad pricing could make the ads unprofitable.
  • Membership services require customer service and the ability to stay on top of the subscribers requests.
Work & Skills Required
  • Holding a weekly meeting with the senior instructor team and assistant
  • Brainstorming strategies for growth and improving curriculum
  • Overseeing new web development tasks
  • Approving marketing initiatives and creatives
  • Approving Youtube videos and blog posts
Seller Support Includes

The Seller is willing to offer 6 months of email support and 1 Zoom call per week to ensure a smooth transition for the Buyer. The Seller is also open to negotiating to work with the Buyer on the business if additional help is needed.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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