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  • #60026 Listing Number
  • $1,151,080 Listing Price
  • $82,729 Monthly Revenue
  • $25,023 Monthly Net Profit
  • 12 Months Pricing Period
  • 46x Multiple
Listing Summary

This listing is for an info product business created in January 2012 in the health & fitness niche. The WordPress site provides online events and courses related to a specific type of martial art and physical practice. The business is well-aged and has a solid history of performance, drives traffic through multiple sources, and has a social strong social media presence.

This business generates revenue from info products (>99%) and KDP (<1%). The top three traffic channels are social (36.6%), direct (27%), and organic (12.4%). The top three countries driving traffic are the US (56.67%), Canada (6.68%), and the UK (6.64%).

Included with the business is an email list with 60,000+ subscribers, an Instagram account with 21,000+ followers, and a Youtube page with 12,000+ subscribers.

*According to Google Analytics, website traffic is down in June 2022 but sales are higher than in the previous months. The seller stated there is an issue with Google Analytics that will be fixed shortly.

Business Created

January, 2012 - (10 years 7 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain and all site content/files
  • 301 redirect domain
  • Employer contracts
  • Shopify account
  • WooCommerce account
  • Social media accounts/pages (Facebook, Instagram, TikTok, Youtube)
  • Trademarks
  • Email list (60,000+ subscribers)
  • Industry research report and business model research
  • Branding guidelines
  • Images and videos
  • Stripe account
  • PayPal account
  • *The Buyer will be required to have a legal entity in the country where the Stripe account is located to purchase the business.
Seller Interview Video A Useful Insight Into the Business


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Site Traffic

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Analytical Data

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What would you offer for this listing?

Email to make a unique offer on this listing.

  • Growing the Youtube channel
  • Focusing on SEO
  • Testing influencer marketing
  • Adding a rewards/loyalty point system
  • Implementing live weekly classes
  • Creating a subscription service
  • An increase in social media ad pricing could make the ads unprofitable.
  • Membership services require customer service and the ability to stay on top of the subscribers requests.
Work & Skills Required

The Seller currently spends around 20 hours per week:

  • Holding a weekly meeting with the senior instructor team and assistant
  • Brainstorming strategies for growth and improving curriculum
  • Overseeing new web development tasks
  • Approving marketing initiatives and creatives
  • Approving Youtube videos and blog posts
Social Media Channels

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Seller Support Includes

The Seller is willing to offer 6 months of email support and 1 Zoom call per week to ensure a smooth transition for the Buyer. The Seller is also open to negotiating to work with the Buyer on the business if additional help is needed.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: WordPress

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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