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Beauty

#59879
For Sale
Verified

Beauty

Amazon FBA
Listing Price $2,024,346
Monthly Multiple 38x
Pricing Periods 12 Months
SKUs 14
Brand Registry Yes
Avg. Monthly Profit $53,272
Avg. Monthly Revenue $298,565
Profit Margin 18%

Business Started

1st of May, 2020
(2 years 7 months old)

Assets Included in the Sale

  • Primary Amazon Seller Central account (14 SKUs)
  • Additional Amazon Seller Central account (3 repeat SKUs)
  • Primary domain and all site content/files
  • Secondary domain
  • Supplier contracts and relationships
  • WooCommerce account
  • Email list (12,000 subscribers)
  • Social media accounts/pages (Facebook, Pinterest, Instagram, Youtube)
  • 4 trademarks
  • Brand book
  • *Inventory is not normally included in the list price, further details can be provided to verified buyers.
Listing Details

This listing is for an Amazon FBA business created in May 2020 in the beauty niche. The included Amazon Seller Central account is a part of Amazon Brand Registry and features 17 SKUs related to hair and relaxation. The products have strong reviews, with the top SKU rated at 4.5 stars across 7000+ reviews and ranked overall within the top 10 products in its category. The products are popular holiday gifts and see strong sales towards the end of the year.

The top five SKUs account for 89% of total sales. There are three suppliers, all located in China. There are also two logistics partners located in China, who manage the shipping of inventory. The Seller estimates 70% of inventory is shipped directly to Amazon fulfillment centers and 30% is sent to a 3PL.

The business has two partners who spend a total of 40 hours per week on the business primarily performing inventory management and planning, providing customer service, monitoring customer feedback, performing business development, overseeing operations, marketing, product development, and accounting.

Included with this business are four trademarks, a YouTube account with ~1200+ subscribers, and an Instagram account with 500+ followers.

Opportunities for growth include adding products within the brand line and launching the brand on Walmart.

*This business includes three different Amazon Seller Central accounts. One account sells hair products and the other sells products used around the home. The third account was unprofitable, so it was excluded from the valuation. The second account makes up 10% of net income. Amazon allows sellers to sell different category products in different accounts. Accounts are under different registration names and account info. More information will be provided to Unlockers who schedule a call with the Seller.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding the product line
  • Exploring off-Amazon sales channels
  • Monetizing the email list
Risks
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
  • Performing inventory management and planning
  • Providing customer service and monitoring feedback
  • Performing business and product development
  • Overseeing operations and accounting
Seller Support Includes

The Seller is willing to offer one year of email support to ensure a smooth transition for the Buyer. This is significantly longer than the normal support period.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 40 Hours

Private Blog Network (PBN): No

Domain Type: None

Platform: Amazon FBA

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