Niche: Children

• #59840 Listing Number
• $88,858 Listing Price
• $15,520 Monthly Revenue
• $2,962 Monthly Net Profit
• 12 Months Pricing Period
• 30x Multiple

Listing Summary

This listing is for an Amazon FBA business created in October 2019 in the children niche. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 7 SKUs for large indoor wooden children's toys, all with positive reviews. The products have a unique locking technology for which the Seller has started the process of securing a patent.

There is one supplier based in China. The contract with this supplier secures special pricing, a dedicated new CNC machine, dedicated staff, graphic design services, product photography, product design services, and free 6 months storage at their warehouse. Supplier costs have been negotiated down by 50% through the service contract.

Products are shipped via Amazon Global Logistics Freight, EXW, or FOB. The supplier provides free labeling. Amazon picks up loose inventory from the business' warehouse and ships express via sea freight to Amazon's fulfillment centers. However, sometimes the Sellers use the supplier's preferred freight forwarder who ships to Amazon fulfillment and offers good pricing.

The ranking strategy executed by the Sellers is built on the quality of products, listing copy and photos, as well as offering a charitable cause. For product launches, the Sellers enrolled many of the SKUs in the Amazon Vine program. The business is a part of the Amazon Growth Program. As a result, products are currently listed on Amazon's lifestyle page and on social media. The Sellers also produce Amazon Live videos to boost visibility and rankings.

*The seller has a contract with the supplier that secures special pricing, a dedicated CNC router, staff, graphic design services, product design services, and free storage. The contract requires a $50K retainer and includes the value of the raw materials. The contract is not included in the list price of the business. Further details can be provided upon request.

**The last inventory purchase was funded by a crowdfunding platform; this agreement is built on a consignment with the Seller until the inventory is sold. The Seller will pay this off from the proceeds of the sale and the inventory value.

***There are several lenders who support the business, including a line of credit with a bank, a cash advance service that enables the business to take daily payouts from Amazon, rather than bi-weekly, and a crowdfunding membership that helps it raise funds for inventory, that is paid back based on cost of goods sold, as goods are sold. The crowdfunding relationship is not a loan, it is inventory financing and structured as inventory on consignment.