This listing is for an Amazon FBA and eCommerce business created in August 2015 in the bed & bath niche. Included with the Amazon Seller Central account is a trademarked brand registered with Amazon Brand Registry with 195 SKUs for bathroom-related products. Of those SKUs, 27 are parent SKUs, with the rest representing different variations of these products. There are an additional 28 SKUs in development. The top SKUs have an average of 4.7 stars with thousands of reviews. The business has experienced year-on-year growth with stable net profits.
The business generates nearly all revenue through Amazon FBA (98%) in the US, CA, MX, and the UK. Minimal revenue is also generated via eBay (1%) and Shopify and Walmart (<1%). Around 50% of Shopify orders and all Walmart orders are currently fulfilled via Amazon’s Multi-Channel Fulfillment service. The Seller states that expanding the Walmart presence by switching to Walmart Fulfillment Service, optimizing listing copy, and starting PPC ads specifically for Walmart could provide a Buyer with an interesting opportunity for growth.
There are two suppliers for the business, both of which are located in China. One of the supplier's ships all inventory directly to Amazon warehouses. The other supplier ships inventory to 3PLs in the US, CA, and the UK. The 3PL forward's inventory to Amazon warehouses and to Deliverr, which provides order fulfillment for all eBay orders and 50% of Shopify orders. The Seller estimates that 62% of inventory is currently stored in the US 3PL, 35% is with Amazon, 2% is stored with the 3PL in CA, and 1% is in Deliverr warehouses. They state they currently have enough inventory on hand through the end of August 2022.
The Seller spends around 15 hours per week on the business reviewing ad campaigns, liaising with the inventory manager and customer service lead, reviewing bookkeeping expenses, approving updates, and analyzing SKU performance. They spend more time on the business during a product launch coordinating with suppliers, developing packaging and inserts, and creating a marketing strategy. There are five VAs who work on the business, all located in the Philippines. There are two customer service agents, a customer service lead, a graphic designer, and an inventory manager. They are unaware of the sale but would likely continue working on the business with a Buyer.
A potential avenue of growth highlighted by the Seller is to incorporate more product videos on the listings and Amazon advertisements. The Seller also states that a Buyer might want to explore expanding to additional international Amazon marketplaces. Launching additional products could also be an interesting opportunity for a Buyer. The Seller has a list of potential product ideas that can be shared with a Buyer.
*The account health of the business is currently good, but the Seller has experienced several Amazon policy warnings, all of which have been resolved. They were also sued for patent infringement (the product has been discontinued) and received a fine from the State of California for failing to register prior to selling a specific product. More information will be provided to Unlockers.
*The business recently switched 3PL providers in CA due to the previous provider being unable to send inventory to Amazon. As a result, the business has experienced stock outages on the Amazon CA marketplace. The Seller states these outages should clear up by April 2022.
*Certain products have experienced stock outages due to Amazon restock limitations. These limitations have been lifted and new inventory is currently en route and should be in stock by April 2022.
August, 2015 - (6 years 11 months old)
Included in the sale of this business are:
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The Seller currently spends around 15 hours per week:
The Seller is offering a minimum of 30 days of email support and two Skype calls to ensure a smooth transition for a Buyer but is open to offering additional support.
The Seller would like to use the capital for other projects.
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Types: .com
Platforms: Amazon FBA, Other
Answered by the Seller
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