Niche: Pet Care

• #59564 Listing Number
• $453,615 Listing Price
• $11,782 Monthly Revenue
• $11,631 Monthly Net Profit
• 12 Months Pricing Period
• 39x Multiple

Listing Summary

This listing is for a display advertising, affiliate, and Amazon Associates business created in November 2016 in the pet care niche. The 2 WordPress sites feature content related to a specific pet. One site has a DR of 48 and the business requires minimal time to maintain.

The business generates revenue from Mediavine display advertising (61%), affiliate partnerships (33%), and Amazon Associates (6%).

For site 1, traffic comes primarily from organic search (90.54%), direct (4.74%), and social (4.25%). The top 3 countries driving traffic are the US (68.12%), the UK (12.16%), and Canada (6.73%). The top 3 pages make up 12.68% of total site traffic, generating 6.27%, 3.37%, and 3.04% of site traffic respectively.

For site 2, traffic comes primarily from organic search (79.83%), social (13.91%), and direct (5.85%). The top 3 countries driving traffic are the US (72.85%), the UK (8.82%), and Canada (6.01%). The top 3 pages make up 38.58% of total site traffic, generating 20.61%, 11.72%, and 6.25% of site traffic respectively.

The Seller spends an average of 10 hours per week primarily performing keyword research, writing article briefs for the writer, publishing articles, and updating website plugins/themes.

Included with this business is a Pinterest account with ~6k subscribers, another Pinterest account with ~2k subscribers, a Facebook page with ~500 subscribers, and an email list with 1500+ subscribers.

Opportunities for growth include improving click-through rates, creating more content, and monetizing the email list.