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Art, Hobbies

For Sale

Art, Hobbies

Listing Price $740,238
Monthly Multiple 34x
Pricing Periods 12 Months
Avg. Monthly Profit $21,575
Avg. Monthly Revenue $200,067
Profit Margin 11%

Business Started

1st of October, 2018
(4 years 2 months old)

Assets Included in the Sale

  • Primary domain and all site contents/files
  • Seven additional domains
  • Amazon Seller Central account
  • Email list - 74K subscribers
  • Employee contracts
  • Supplier contracts and relationships
  • Social media accounts - Facebook, Instagram, Pinterest, YouTube, TikTok
  • Two trademarks
  • Artist exclusive contracts
  • 200+ marketing videos, images and GIFS
  • eBook
  • Google Business profile with 200+ 5-star reviews
  • Shopify account
  • Etsy storefront
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details

This listing is for an eCommerce business created in October 2018 in the art and hobbies niches. The Shopify store features unique painting products. The business has a strong social following with 64K total followers. Included in the sale is a fully automated email list that has generated considerable revenue for the business.

The business earns 100% of its income through eCommerce. There is an Amazon Seller Central account included in the sale, though sales generated through this account are minimal. The top traffic channels are social (38%), direct (22%), and other (17%). This traffic comes from the US (60%), Canada (8%), and the UK (5%).

The business works with artists to launch new artwork products periodically. These high-quality products are created through a custom partnership with the artist who then earns a commission on the sale. Once these designs are created, the core product is manufactured in China. An NDA and licensing contract with the manufacturer will be passed on to the Buyer. The seller also has two warehouses in the US that store inventory. Worldwide shipping is offered through USPS and DHL. The Seller has products from their top-selling artists ready to pass over to a Buyer.

The Seller spends 10-15 hours a week on the business. A team of staff is in place to help with the day to day operations but tasks for the Seller include checking in with the managers, processing payments/refunds, monitoring paid ads, artist relations (finding and licensing new products), and checking in with the developers to monitor CRO improvements.

The team is made up of three full-time staff members: a customer support manager and two customer support staff. The part-time staff includes a custom product designer, a senior developer, web graphic designer, email graphic designer, US product support assistant, senior media buyer, and China sourcing agent. All employees have agreed to stay on with the new owner. An SEO agency is employed by the Seller to help the business with keyword ranking. New content isn't published regularly, but periodically on the advice of the agency. The agency would also be willing to continue working with a new owner.

The email list features 74K subscribers and is already set up with over 150 campaigns, 13 active automation flows, and multiple segmentations including member tiers, opt-ins, repeat buyers, and VIPs. The revenue generated from the email list according to the Klayvio account in 2021 is $1,170,838 (48%,) flows: $555,326 (23%) campaigns: $615,512 (25%).

Social media is also a big driver of traffic and revenue for the business. The included accounts are as follows: private Facebook group of customers only (5K and growing), SMS List (20K), Facebook followers (25K) Instagram (24K ), YouTube (10K), Pinterest (500K monthly views). Paid ads are also ran on the following platforms: - Facebook, Instagram, Google Ads, Adroll, and Etsy.

The business is well-reviewed with 8300+ 5-Star reviews on the website and recently has started to collect Google reviews: 200+ 5-Star reviews and growing. Many repeat customers purchase through the business with several customers making more than 50 orders.

*The business experienced a stock-out in March 2021. Further details can be provided to active Buyers.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Producing more of the top-selling products
  • Testing paid advertising on TikTok and Pinterest
  • Offering wholesale
  • Influencer marketing
  • Expanding to additional marketplaces and retail
  • Communities can sometimes become less popular, driving less traffic
  • Lead times and inventory must be closely monitored at all times to ensure sales aren’t negatively impacted
Work & Skills Required
  • Managing the team
  • Artist relations
  • Monitoring the paid ads
  • Liaising with the developers
  • Preparing P&L's and managing finances
Seller Support Includes

The Seller is willing to provide 30 days of email support and four one-hour Skype calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to utilize the capital earned from the sale.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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