Niche: Beauty

Listing Details

This listing is for an eCommerce and Amazon FBA business created in August 2014 in the beauty niche. The included Shopify and Amazon FBA storefronts feature accessories centered around a specific type of beauty category. The trademarked business has a Google rating of over 4.9 out of 5 stars across 500+ reviews. The business is well-branded and has loyal repeat customers, strong profit margins, and a large email list and social media following.

This business earns revenue primarily from the Shopify storefront (96%), followed by Amazon FBA (4%). The top three traffic channels are organic search (51.79%), direct (32.18%), and paid search (4.92%). The top three countries driving the most traffic are the US (79.53%), Canada (5.16%), and the UK (4.59%).

~15% of daily revenue is generated through subscriptions which are managed by an app called Bold, inside the Shopify platform. Total revenue is generated from a large group of customers, and no one customer contributes to more than 1% of the business’s monthly revenue.

There are 309 SKUs on the Shopify storefront and 10+ SKUs on the Amazon FBA storefront, and 15+ suppliers located in China, South Korea, the US, and Pakistan. Shipping and fulfillment are currently handled in-house. The Seller is looking to either resume with a 3PL by end of December 2021 or transition to a Buyers 3PL of choice.

The Seller spends 20 hours per week on macro strategy, financing, performing CFO, HR, and accounting-type tasks. All other business operations are handled by multiple employees, including a supply chain manager, warehouse specialist, graphic designer, email and content manager, and customer service specialist.

Included with this business is a well-segmented and optimized email list. The list has been recently scrubbed and features 37K+ active emails with 14K inactive emails as defined by Klayvio. There are also 210,000 social media followers across Facebook, Youtube, and Instagram. Also included are an iOS and Android app and paid courses and workshops on how to use the product in order to attract customers. There is also a podcast run by the business’s founder, who is willing to continue to help with production. More details can be provided by the Seller.

Opportunities for growth include adding more SKUs to the Amazon FBA account to grow this part of the business. The Seller states they have 300+ SKUs that could be added to the Amazon FBA account. Another area of growth is implementing a PPC strategy for Amazon, Google, and social media. The Seller paused ad spend starting from June 1st 2021, and there is an opportunity for a Buyer with PPC expertise to reinstate this.