Health & Fitness
Health & Fitness
Business Started
16th of August, 2016
(7 years 8 months old)
Assets Included in the Sale
- Amazon Seller Central account (19 SKUs)
- Domain and all site contents/files
- Two trademarks and three patents
- Social media accounts (Instagram, Facebook, Twitter, Pinterest)
- Email list (25k subscribers hosted on Klaviyo)
- Supplier Contracts/Relationship
- Employee Contracts
- SOPs
- *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details
This listing is for an eCommerce and Amazon FBA business created in August 2016 in the health & fitness niche. The business features 27 SKUs on the Shopify store and 19 SKUs listed on FBA related to self-care. The business is part of Amazon’s Brand Registry 1.0. The brand has grown in reputation over time, as the products have an average 4-4.5 star rating over hundreds of reviews. There’s also an email list of 25k subscribers and an Instagram account with a large following of around 35k users. Also included in the sale, are two trademarks and three patents.
Revenue is generated from Shopify (~57%) and Amazon FBA (~43%) sales. Inventory is shipped directly to Amazon FBA warehouses or to 3PL warehouses managed by Shipmonk for Shopify orders.
The top traffic channels to the site are direct (~26%), paid advertising (~22%), and organic search (~20%). The leading countries in terms of traffic sources are the US (~82%), Canada (~5%), and the UK (~3%). The top three pages make up less than 22% of the site’s total views.
The Seller spends around 5 hours per week on the business whose main responsibilities include inventory management, developing new products, and approving advertising and marketing campaigns. A team of 8 employees helps with customer service, designing newsletters and new products, accounting, PR, social media scheduling, and email marketing. The team could continue working with the new buyer depending on further negotiations. The Seller spends approximately $400 a month on Google ads. No Facebook or Instagram ads are being utilized.
Instagram is a good driver of organic social traffic thanks to regular posting and a nurtured audience. The Seller has also built up a large email list which is monetized with special offers and curated content. Opportunities to expand the business include selling on other marketplaces such as Walmart or international Amazon markets and expanding the product range further. Lowering the Cost of Goods Sold may be a chance to lower expenses if the Buyer wished to explore.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Selling on international Amazon marketplaces
- Adding new products
- Adding more content to drive SEO traffic
- Building the second domain
Risks
- Sales and ability to fulfill orders will suffer if the supplier/factory cannot meet demand or changes terms of agreement
- An increase in ad pricing could make the ads unprofitable
Work & Skills Required
- Managing inventory levels
- Responding to customer inquiries
- Developing and launching new products
- Overseeing marketing campaigns
- Managing 8 VAs
Seller Support Includes
The Seller is willing to offer 30 days of email support and 2 Skype calls
Reason for Sale
The Seller would like to raise funds to explore another business opportunity.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .toys
Platform: Shopify, Amazon FBA
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