Niche: Finance, Information

Listing Details

This listing is for a display advertising business created in February 2016 in the finance and information niches. The two WordPress sites have excellent diversification of traffic among their pages and they feature educational articles on a very common Google-based software. The business has grown substantially year-on-year and overall requires minimal work from the Seller to maintain.

The business earns through display advertising with 98% of revenue coming from the Adthrive network and the other 2% YouTube AdSense. The traffic diversification for the sites is very similar, with the majority of traffic coming from organic search for both (97-98%), and the rest coming from direct (1-2%), and referral (0.4-0.5%). The traffic spread for the top three pages of both sites is very good, with the highest traffic page for one of the sites receiving no more than 4% of the total site traffic. One of the sites has a DR of 31 and the other has a DR of 19.

In the past, the Seller has used HARO for link building and acquired a few links from the Reach Creator link building service.

The Seller has built up some small audiences with a YouTube channel that has 3,280 subscribers and an email list with 1,692 subscribers. The YouTube channel gets 4-6 subscribers on a daily basis and also earns a small amount of revenue. Growing these two assets are good growth opportunities for a Buyer to consider. Other opportunities include adding more content to the site and increasing earnings from video ads.