Niche: Sports, Health & Fitness, Outdoors

Listing Details

This listing is for an Amazon Associates business created in January 2017 in the sports, outdoors, and health & fitness niches. The WordPress site features reviews primarily for sporting equipment and accessories. The business has shown steady year-on-year growth with 2020’s earnings already surpassing that of the previous year. Minimum work is required from the Seller to maintain the business.

The business earns 100% of its revenue through Amazon Associates and is built on an expired domain. The main traffic channels are organic search (~92%), direct (~7%), and referral (~1%). This comes from the US (~82%), CA (~5%), and GB (~2%). The top page accounts for 57% of the traffic, making efforts to diversify the traffic across the website a growth opportunity for a Buyer to consider.

The Seller spends a few hours a month on the business mainly outsourcing new content and link building. New content is added every four months or so with three to four articles added at one time. PBN links have been used with four-link packages of 20 links each bought in the past year. The links are paid for and are to be kept in place permanently. More information can be provided to interested Buyers.

The top keyword for the site spikes during winter but there is an opportunity for a Buyer to expand this line of content. There are a number of posts on the second and third pages of Google but are moving in an upward trend.

Continuing to build the email list and optimizing the social media profiles is something for a Buyer to consider.

*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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