Niche: Business, SEO, Information

Listing Details

This listing is for a service business created in August 2018 in the business, SEO, and information niches. The business offers a specific writing service and makes recurring revenue through a monthly subscription. Earnings have almost doubled this year compared to last and have remained consistent throughout the life of the business. Because the Seller has set up solid processes and has a large team running almost all areas of operations for the business, minimal effort is required for maintenance.

The online platform is custom-built using programs that do not require coding (Zapier, GDrive, etc.). Two full-time contractors run the day-to-day operations, while 34 freelance writers plus two editorial assistants deliver the service. The majority of customers are subscribed to the standard monthly package, with some enterprise businesses working on an invoice basis.

Growth of the business has largely been due to word-of-mouth referrals and organic search. The business is active on social media and included in the sale are the accounts, along with an email list of 500 subscribers. No paid marketing has been carried out so this could be a potential growth opportunity for a Buyer to consider.

As for the website, traffic comes direct (~46%), organically (~30%), and through social (~12%). The top three countries for traffic are the US (~39%), the UK (~10%), and CA (~5%).

*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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