Niche: Outdoors

Listing Details

This listing is for an Amazon FBA business created in February 2016 in the outdoors niche. The included Seller Central account includes 6 SKUs, with the top-selling product having an average 4.8 rating over 3,000 reviews. The business experiences higher sales from April to June, but has experienced excellent year-on-year growth in net profit and requires minimal effort from the Seller to maintain.

The majority of sales are from the US, Canada, and Mexico. The inventory is stored between FBA fulfillment centers and a private warehouse. Depending on whether it’s peak season or not, some containers deliver their entire cargo to FBA warehouses. As a workaround for recent delays in certain FBA fulfillment centers, the Seller has experienced quicker shipping times by shipping directly to themselves in Texas, then forwarding stock to FBA warehouses. The Buyer could simplify this process by hiring 3PL solutions; more information can be provided to active unlockers.

The Seller enjoys good relationships with the suppliers who are located in China.

The Seller uses PPC campaigns to generate traffic to the product listings and storefront. Included with the sale are seven inactive domains, which could be a good opportunity to create an organic traffic stream by building a site. The Buyer may also wish to establish a social media presence as another way to drive traffic.

A trademark is currently pending approval for the products. The Seller has a trademark strategy that they’ll share with the Buyer. To further increase brand strength, the Buyer could apply for Amazon Brand Registry 2.0.

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