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  • #48053 Listing Number
  • $457,623 Listing Price
  • $61,264 Monthly Revenue
  • $14,301 Monthly Net Profit
  • 12 Months Pricing Period
  • 32x Multiple
Listing Summary

This listing is for an e-commerce business created in October 2017 in the equipment niche. The Shopify site features 28 SKUs in niche photography products. The business has grown to be the industry leader in its niche with products used by famous music artists and YouTubers. The business experiences high Pinterest traffic and has an email list of 15,000. The Seller spends minimal time maintaining the business.

Inventory is held with a US-based 3PL and the supplier is located near the 3PL facility. Thanks to the 3PL, the business has become relatively passive for the Seller.

The main traffic sources are direct (49%), social (40%), and organic (7%). The US is the primary driver of traffic, accounting for 98% of visitors to the site. The top two pages on the site are responsible for 41% of traffic.

Weekly emails are sent out to the 15K email subscribers but the list has yet to be optimized, serving as a potential growth opportunity for the Buyer.

Facebook and Instagram are important drivers of sales for the business and Pinterest and Youtube help drive traffic to the site. A contractor helps with Facebook ads and all creative work is outsourced by the Seller. The contractor is aware of the sale of the business. Only recently has ad spend been increased for Facebook which has been helpful for the business. The Seller has compiled data for competitors that set up a roadmap for increased ad presence and greater return on ad investment. The business is also well positioned for influencer marketing as the demand from top Instagram accounts is present for the products.

**Inventory is down by 20% due to import issues with China. More information will be provided to active buyers.

**Learn more about this listing by scrolling down to the FAQ section**

Business Created

October, 2017 - (3 years 0 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • 2 affiliated domains
  • Email list (15,000 subscribers stored in Mailchimp)
  • Social Media accounts (Instagram, Facebook, Youtube and Pinterest)
  • SOPs
  • Supplier contracts and relationships
  • *Inventory is not normally included in the list price, further details can be provided to active depositors.
Seller Interview Video A Useful Insight Into the Business


Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time


Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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Unlocking this listing grants you the following privileges:
  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Building on the existing marketing strategy
  • Adding wholesale vendors
  • Utilizing influencer marketing
  • Growing paid traffic across all ad platforms
  • An increase in Facebook ad pricing could make the ads unprofitable.
  • Sales and ability to fulfill orders will suffer if the supplier/factory cannot meet demand or changes terms of agreement.
Work & Skills Required

The Seller currently spends around 12 hours per week:

  • Responding to customer emails
  • Restocking inventory
  • Monitoring ad campaigns
  • Social media marketing and management
Social Media Channels

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Seller Support Includes

The Seller is willing to provide any needed support for 6 months to ensure a smooth transition to the new owner.

Reason for Sale

The Seller has been offered a new job position and would like to pursue this new opportunity.

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

Buyer Profiles

Flipper Fred
Ideal for buying and then selling on quickly after growing the business.

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Frequently Asked Questions

Answered by the Seller

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