Niche: Lifestyle

Listing Details

This listing is for an Amazon Associates, advertising, and affiliate business created in February 2018 in the lifestyle niche. The WordPress site provides insight on various products geared towards men. The business has a well-aged, simple, memorable domain with a domain ranking of 65. There has been steady growth for the business’ earnings since its inception and a very high volume of traffic. Minimal work from the Seller is required.

The business has around 50,000 visitors a day and 1.7 million per month. The primary source of traffic is organic search (~93%), followed by direct (~6%), and social (~1%). The US is the leading traffic source coming in at about 46% of traffic, followed by India (~14%) and the UK (~7%). Traffic is well spread throughout the site’s pages, with the top page only accounting for about 4.5% of traffic.

The business earns primarily via Amazon Associates (~70%), advertising (~20%), affiliate (~10%). There are a few ongoing affiliate article placement deals. Since December 2018, the Seller has used AdThrive to manage advertising. Overall, the business has minimal seasonality except for a small spike in December around the holiday season.

Content is outsourced to freelancers on Upwork. An editor and writer currently help with content creation. The editor is willing to continue on with the Buyer and the writer may potentially continue, though either could be easily replaced. The Seller has a VA that helps with setting up articles and adding images.

The site is built on a very strong expired domain bought in 2017. In terms of link building, a link outreach service was used at the end of 2019. The Seller bought 300 links, not because they felt it was needed for the business, but mainly for tax purposes. No PBNs have been used for the site.

The business has a social media presence on Facebook, Twitter, Instagram, Pinterest, and YouTube. While no profile is responsible for a great share of traffic to the business, Pinterest and Facebook drive the most out of all the social profiles. There is an email list of 4580 subscribers stored in Mailchimp that is not being used, serving as a growth opportunity for the Buyer to consider.

The business has great growth opportunities for the Buyer. Since the site is broad and able to rank so well, it opens up potential in almost any niche.

**There is one permanent article placement whose revenue will be given to the Buyer in full and 5 temporary article placements that have been paid upfront and half the revenue will be given to the Buyer. More information will be provided to active Buyers.