Hobbies
Hobbies
Business Started
26th of July, 2018
(5 years 8 months old)
Assets Included in the Sale
- Domain and all site content/files
- Email list - 466 subscribers stored in Mailer Lite
- Social media accounts - Pinterest, Facebook, Facebook group page, and Instagram
Listing Details
This listing is for an advertising and Amazon Associates business created in July 2018 in the hobbies niche. The WordPress site features how-to posts and creative ideas for a certain kind of hobby. The growing business requires minimal work from the seller.
The business primarily earns through Mediavine ads (86%) and Amazon Associates US (14%).
The primary source of traffic is organic search (51%), social (42%), and direct (7%). Almost all social traffic (99%) is driven through Pinterest. The US drives the majority of traffic share coming in at 49% followed by the UK (6%) and Canada (6%) respectively. The top page receives 13% of the total traffic, so traffic is well spread among the site’s pages.
All content is created and added by the Seller and new posts are added every few weeks. They spend about one week every six months preparing pins for Pinterest and scheduling them for the upcoming months in Tailwind. Beyond Pinterest, the business has Facebook, a Facebook Group, and Instagram accounts but none are important in terms of traffic. There is a small email list with under 500 emails that is not currently being monetized. Typically subscribers get one email a month with new content from the site.
The Seller owns two other sites that share a significant number of backlinks with this business. The Seller will retain the backlinks for the Buyer and is willing to work with the Buyer if they happen to update or change posts with backlinks to the other sites. All other link building has been organic.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating a branded product line
- Adding courses to be sold on site or other platforms
- Utilizing sponsored content
- Building a Youtube channel
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
- Writing and adding new content every few weeks
- Creating and adding pins for Pinterest twice yearly
- Posting on Facebook and Instagram
Seller Support Includes
The Seller is willing to offer 30 days of email support to ease the transition of the business to the Buyer.
Reason for Sale
The Seller would like to focus on other business opportunities and to spend more time with family.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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